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5G – Game-changer, or hype?

1 June 2021
Categories: General, Marketing

It has become increasingly clear that digitising businesses is no longer a ‘nice to have’, but a necessity that if not already completed or underway at your organisation, now essentially needs to happen overnight. Adding to the urgency and need for companies across all sectors to prioritise digitisation, is the rise of Fifth-Generation cellular wireless networks – ‘5G’. Not simply a faster 4G, 5G has been hyped up to be one of the most transformative technologies in the history of telecommunications. 5G is 10 times faster, supports 10,000 times more network traffic and can handle 100 times more devices…

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From cloud computing to cloud chains – the rise of SCAAS

26 May 2021
Categories: General, Marketing

Ever since Salesforce arrived on the scene nearly 20 years ago, the holy grail of business start-ups has been to emulate the model it essentially created: software as a service (SaaS). There is good reason for this model being so coveted, not only by start-ups but also by captains of industry across sectors where there have been countless efforts to replicate it. The SaaS model allows for amazing margins at scale and predictable annuity revenue streams. For customers, it lowers upfront costs and often leads to better service and product improvements over time. The question being, can the benefits…

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Life’s always been about creating moments. But now it’s all about the ‘micro’ moments! It’s an impulse thing…

26 May 2021
Categories: General, Marketing

Depending on your age, you may remember as a youngster being dragged around supermarkets with one or both of your parents for the monthly or weekly grocery shop. Precious moments you’d no doubt rather have spent with friends or quite frankly any other way imaginable. The highlight of these trips was typically the moment your captor (aka parent) headed towards the tills as this meant your torment was almost over. For your parent(s) however, they knew that for them ten minutes of their own unbearable and unfortunately unavoidable (thanks to marketer’s) personal hell was most likely about to begin.

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Benefits of online short courses (2021)

25 May 2021
Categories: General, Marketing

Will a short course take your career to the next level? The job market is becoming increasingly more competitive regardless of the industry you are in, this means that having a certain expertise is no longer sufficient and to truly thrive in your career it is recommended to take an approach of continuous learning. There is nothing employers seek more than employees who are committed to self-improvement. If you are adamant to take your career to the next level, there is no better way to do it than online short courses. What is a Short Course? A short course…

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5 Reasons why brand management is important

1 April 2021
Categories: General, Marketing

$84.02 Billion US Dollars – the brand value of Coca Cola in 2020. 1.9 billion – The estimated number of Coca Cola sales per year. 94% – the percentage of the world’s population that can explain what the Coca Cola logo is associated with – joy and happiness. So, what’s the key to Coca Cola’s longevity and resilience? Brand management! What is brand management? Brand Management is a series of techniques that increases the perceived value of a product, service or brand over time. Successful brands are built on the foundation of a meaningful brand strategy…

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