2023 Semester 1 Intake. Applications for semester 1 intake are open. Apply now.

How can businesses prepare for the Metaverse?

The Metaverse is a new frontier that is booming with new opportunities for internet users, but also for businesses. Businesses, within the Metaverse, will be able to interact and connect with their client base on a more personalised level, similar to how they interact with them in any real-life situation. To take advantage of the Metaverse before it fully takes off, businesses need to prepare for these new opportunities. What Is The Metaverse? The Metaverse is a network of virtual 3D worlds. The term was invented in 1992 by Neal Stephenson, a sci-fi author, who defined the Metaverse as a…

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Marketing skills you need to reach success in 2022

This year more than ever, marketers are be faced with new challenges and opportunities. Technology is driving change in this industry with the likes of AI, the Metaverse, and Augmented Reality (LinkedIn, 2021). This may be intimidating at first, but don’t fret. We have compiled a list of the most important marketing skills you will need in 2022 to get ahead.   Copywriting Being able to write persuasive and engaging content is a skill that not many marketers have. Being able to do so drives sales, as the content catches the consumer’s attention which sparks a…

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Utilising the Metaverse – 3 ways for marketers to use the Metaverse

Image source: (Facebook, 2022) Utilising the Metaverse – 3 ways for marketers to use the Metaverse The idea of being able to reach your loved ones at the click of a finger has long been the best part about social media – keeping in touch and staying close. But what if we told you that you could be anywhere in the world and still be able to meet up with friends and family…virtually! In October of 2021, Facebook announced a major change to their company moving from “Facebook” to “Meta”. Meta as a parent…

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