How can businesses prepare for the Metaverse?
The Metaverse is a new frontier that is booming with new opportunities for internet users, but also for businesses. Businesses, within the Metaverse, will be able to interact and connect with their client base on a more personalised level, similar to how they interact with them in any real-life situation. To take advantage of the Metaverse before it fully takes off, businesses need to prepare for these new opportunities.
What Is The Metaverse?
The Metaverse is a network of virtual 3D worlds. The term was invented in 1992 by Neal Stephenson, a sci-fi author, who defined the Metaverse as a digital world that exists parallel to the real world. Basically, the Metaverse is a 3D version of the internet you know and love.
It can be accessed through a virtual reality (VR) headset which is controlled by the user’s eyes, voice commands, and feedback controllers. The VR headset allows the user to be immersed in the Metaverse, which is known as a presence, and creates the physical sensations of the user actually being there.
How To Prepare for The Metaverse
As the Metaverse is starting to grow, more and more companies are investing in it. As a business, there are ways for you to prepare to take advantage of the new opportunities the Metaverse will offer.
- Follow the tech trends.
Seeing that the Metaverse is a 3D model of the internet, technology will drive how the Metaverse operates and interacts with other technologies. An example of one of these technologies is voice command technology. Voice command technology, or a voice interface, has been a rising technological trend in recent years with products like Siri and Google Home becoming a staple in many people’s lives.To take advantage of this, a business can invest in voice interfaces or even incorporate them into its current products or services. This would ensure that they have a foot in the door once the Metaverse is fully established.
- Interactions will be important.
The whole point of the Metaverse is to fully immerse yourself in the 3D internet world, and this involves interacting and conversing with other users and entities. Websites, as we know them, are based on the premise of transactions and the Metaverse serves the function to be more interactive and personalised.Businesses can prepare for this by implementing conversational business practices like conversational marketing and commerce. This technique has become popular in recent years – before the Metaverse was even a factor. Marketing channels have become automated using conversational Artificial Intelligence (AI) which assists in personalisation and brings across a welcoming feeling.
- Businesses need to figure out if the Metaverse would be profitable for them.
The Metaverse is sure to offer new opportunities for all businesses, but some businesses may have access to more of these opportunities than others. This depends on the product or service they offer.Businesses need to figure out if their product or service, being sold within the Metaverse, will be received well by their client base. For example, ordering food within the Metaverse is sure to be a popular preference, but making larger and more important purchases, like purchasing a car, would likely be preferred to be done outside of the Metaverse.
- Businesses will need to create a separate persona for the Metaverse.
The way people interact with businesses over websites and social media will not be the same in the Metaverse. Websites and social media are filled with text and images, whereas the Metaverse will be filled with interactional content. Businesses will need to offer an experience in the Metaverse that is conversational and natural, similar to real life.
The Metaverse is sure to revolutionise the way we all use the internet. To stay ahead of the curve, businesses need to consider how they can become integrated with the Metaverse and which business practices they need to adapt to take advantage of the opportunities offered. If you need to fast-track your digital marketing knowledge, consider the Applied Digital Marketing course offered by the IMM. Find out more here: https://imminstitute.co.za/