Mobile marketing Archives

Transacting, saving and investing in digital Africa

27 October 2020

Categories: Newsletters

With an expected 500 million mobile-money users on the African continent in 2020, KENNETH MUTUMA, Head of Ad Operations at iProspect Kenya, investigates the potential opportunities within e-commerce and marketing When the first mobile device was launched more than three decades ago, Africa wasn’t expected to be at the cusp of adoption and innovation. However, the growth of mobile in Africa has been unparalleled. Mobile subscribers are expected to hit 600 million by 2025; this as operator revenues soared to over $51 billion for the period between 2019 and 2020. And 1.7 million people were hired (GSMA Intelligence, 2020). This…

The Evolution of Marketing

25 July 2019

Categories: General

The marketing industry is constantly evolving and is an intricate blend of both strategy and technology. Previously, marketing was simply about trying to sell goods and services. These sales attempts may be as old as civilisation itself but the concept of marketing as we know it derives from the developments of the industrial revolution in the 18th and 19th centuries. It was during this time (the industrial revolution) that purchasing goods became easier for a consumer than make things themselves. The current definition of marketing is closer to “the management process through which goods and services move from concept…

The Great Chicken Wars: Analysing Pedro’s Bold Ad Campaign and Its Impact on Fast Food Marketing

Supply chain trends expected for 2024: Opportunities with IMM Graduate School’s supply chain qualifications.

Navigating the talent shortage in supply chain: The IMM Graduate School advantage

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