The competition is no longer between brands or even between companies; it is between supply chains (networks). Supply chains in the time of coronavirus have changed, possibly forever. MARZIA STORPIOLI reports. Supply chain management has been likened to a philosophy, a concept rather than an essential service. Historically, companies relied on strong brands and good products to win over the consumer. Competitive advantage was gained by the organisation based on the strength of its brands and its reputation for quality products. But as the COVID-19 pandemic continues its inexorable march across the globe, supply chain management is no longer…
Supply chains have been changed, possibly forever
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