Text regular text here

2020 Registration Day. Saturday, 25 January from 09:00 - 12:00
Sandton phone line is down. Kindly note that the Sandton phone line is down. The office can be contacted on 087 805 2608.

What is online learning and is it for you?

What is online learning and is it for you?

When trying to balance work and family life, the thought of furthering your studies can be daunting. Online learning may be the answer! In this blog we explore online learning as a mode of studying towards a qualification.

Online learning, which is also known as correspondence learning, is a form of education where face-to-face interaction between students and lecturers is limited or sometimes non-existent. Students signed up for an online learning programme typically study from home, instead of physically attending classes at an institution.

This concept is far from new. In fact, according to a team of NASA scientists assembled by Post University, distance learning began as far back as 1892 when the University of Chicago created the first college-level distance learning program. Institutions offering distance learning courses initially relied on the postal system to send students material. Fortunately, improvements in technology now allows instructors to forward resources via email or via a dedicated website.

What makes online learning popular?

Online learning has become popular in South Africa, mainly due to its convenience and affordability. Students can work and study at the same time and since it’s more affordable than class-based education, students are still able to earn a living while studying.

Accessibility is another reason why this form of studying has become so popular over the past few years. Evaluations are carried out by means of written assignments, exams, and portfolios of evidence and study material is delivered to students via the post, courier, or the internet.

To compensate for the lack of physical interaction between students and instructors, academic support is provided through channels such as telephone, email, instant messaging. Some academic institutions offer student support centres for students wanting to attend workshops and tutor sessions.

The advantages of correspondence/online learning education

Probably the main advantage of online learning is that it allows you to plan your studies around your work and home life. There is also no age limit to who can take advantage of online learning but apart from that, the advantages of correspondence education include:

  • More students have access to quality education. Disability, family responsibility, and distance are often to blame for students not attending university but since there’s no need to travel anywhere, online learning enables students to study from home.
  • It’s more affordable. Students can save money by not travelling to and from campus.
  • Students can work and study at the same time. Students are able to study according to their own schedules.
  • Students can study at their own pace and won’t be under pressure to keep up with their classmates. They also won’t be held back by slower students and can choose how much time they would like to spend on each section of the course.
  • Finally, students will be able to develop valuable skills that will be useful in their personal lives as well. Self-discipline, a sense of responsibility, time management and independent thinking skills are among the skills you will learn via online learning.

On the other hand, there are some disadvantages to correspondence/online learning education. For one, the fact that you won’t be able to physically speak to an instructor or lecturer when you have a question. In addition, your interaction with other students will be limited. Online Learning institutions like the IMM Graduate School have put in place online support mechanisms to overcome these issues. These include weekly online sessions with module lecturers and chat forums whereby students can interact. Regardless of these challenges however, the advantages of online learning appear to far outweigh the disadvantages.

Is online learning right for you?

This mode of studying is a great option for those who want to further their studies without disrupting their current schedule and lives.

Online learning will suit you if:

  •   You have a disability that makes it difficult to travel and get around.
  •   You have time-consuming personal responsibilities or a young family.
  •   You live in a remote area far from a campus or other education facility.
  •   You have good time management skills.
  •   You can work independently without a lecturer checking up on you.
  •   You prefer to work on your own, at your own pace, and in the comfort of your own home.
  •   And you would still like to work while you study.

Online learning isn’t for everyone but if any of the above points apply to you, why not get in touch?

The IMM Graduate School is an online learning institution, allowing you to study from anywhere, with the added benefit of not having to attend classes on a daily basis. With the wide variety of courses and qualifications available at affordable prices, you can study remotely without breaking the bank.

Need more information? Visit the IMM website at www.immgsm.ac.za to submit an enquiry or call us on 0861 466 476 to find out more.

Four big trends driving agility in market research

The IMM Graduate School | Four big trends driving agility in market research webEvery business wants to be ‘agile’ in today’s hyper-accelerated world. But what does that mean? Fast, iterative and adaptive agile research is a non-negotiable for companies moving into the next era of innovation work, says Nick Coates.

The Agile Manifesto was developed by frustrated software developers in 2001. Instead of document driven and heavy processes, it encouraged rapid and flexible responses to consumer input. In recent years, this has stretched to the area of consumer insight, and agility has now become an urgent imperative in the research process.

Fast, iterative and adaptive agile research is a non-negotiable for companies moving into the next era of innovation work.

Instead of following traditional research processes that have not been challenged or revised for many years, researchers need to generate consumer insights quickly, learn from those insights, and then decide on the most impactful next step – depending on where the results take them and not on what has been continued year after year as a matter of ‘best practice’.

Ultimately, agile research should help innovators get to market faster and with better products.

Despite the many strides made with agile research, an Ipsos global survey found that only 24% of consumers felt that brands deliver regular innovations and new products. Innovation remains an elusive concept, with 94% of global executives reporting they are dissatisfied with their organisation’s innovation performance. Researchers need to do better to help facilitate effective innovation for our clients.

Ipsos believes that the journey to agile research will be characterised by four major trends:

  1. Quality and speed.
  2. Social intelligence will play a larger role
  3. Artificial intelligence will help facilitate iteration
  4. Modular innovation approaches will be more popular

Let’s examine each of these trends in detail

  1. Quality and speed

Speed is a key concept of agility. To deliver speed, many types of innovation research – including idea, concept and package testing – have become automated and/or standardised. This is ideal if speed is the only requirement, but these solutions often means research outputs lack quality. Some of the issues that arise from automated solutions include unrepresentative samples, device specific solutions, unproven measures of success and limited analysis and ways of interpreting the data.

Solutions need to be fast and high-quality. For example, idea, concept, and package testing results must be compared to competition to be meaningful and benchmarking is key.

So, how do we ensure quality and speed?

  • Real-time systems in place for assessing respondents. Are they real, are they speeding through the interview, are they providing inconsistent answers? Systems should pick up these faults to correct them in real-time.
  • Device agnostic surveys to maximise coverage and respondent reach
  • Validated success measures should form the basis of all agile idea, concept and package testing. (For example, at Ipsos, we use Relevance, Expensiveness and Differentiation for our rapid innovation testing, measures that have been tested and proven).

We are fortunate enough to have research and development (R&D) to provide device agnostic tools as well as validation of the measures we use in our agile research.

Finally, we expect more diagnostics and guidance from the research solutions that are employed. Solutions should include success drivers, forecasting and profiles, to name some examples that will help to manage innovation portfolios.

  1. Social intelligence and product development

There is huge scope for the role of social intelligence in research practices, one example being product development. It’s fast, it’s flexible and it’s cost-efficient. Social intelligence is already being leveraged to identify innovation opportunities.

While marketers typically rely on surveys, focus groups and desktop research to uncover new trends, social intelligence is becoming a new agile alternative. Social intelligence accelerates innovation because you do not need to ask consumers any questions. Using text analytics, you can analyse large amounts of data and have access to real-time information.

  1. Artificial intelligence will help facilitate iteration

Agile research is not only intended to be fast; it should also be iterative. During rapid concept tests, for example, results from the fieldwork should ideally inform real-time changes to the survey to glean better information based on what has already come up.

Rapid prototyping is another possibly, whereby prototypes are evaluated by consecutive groups of consumers, immediately followed by a work session with R&D to merge the results on-site and in real-time. This then directs the next step – being suggestions from the consumers themselves about further optimisation. This has the potential to happen in one day – merging quantitative rating scales with qualitative explanations.

Iterative approaches such as these are essential to facilitate speed, collaboration, continuous learning and of course, agility. Artificial Intelligence can automate certain research processes, which is why the role of AI is so important. An example would be a programme that creates new questions depending on the replies received from respondents. This allows an intelligent drill down for what non-useful information might otherwise be, should the question not be satisfactorily answered in the first instance.

  1. Modular innovation approaches will become more prevalent

Traditional innovation processes have always followed predefined sequences with yes/no outcomes at the end of each stage. We are starting to see these linear processes giving way to modular approaches. Research and learnings from different sources and studies are merged together and, if appropriate, traditional steps are eliminated because they don’t add value. This agile approach is quicker, easier and more learnings-driven than many traditional market research approaches and, ultimately, will help the marketer get to market faster with a better innovation.

Moving agile to the next level

Agile research promises to help marketers move more quickly, more efficiently and more intelligently than ever before. However, agile research as it exists today is just the beginning of what will be a huge change in how we conduct innovation research and it is something that the research industry should be especially excited about. We expect to see agile research evolve to deliver higher quality research, more (automated) iterative processes and more holistic learnings. The result will be faster, deeper insights that will help marketers achieve greater innovation success.

Understanding Strategic Brand Management

The IMM Graduate School | Understanding Strategic Brand Management webBrand terminology and marketing jargon baffles even the most seasoned marketers. In today’s post we attempt to clarify commonly confused terms like branding, marketing and marketing communications.

What is Marketing?

If you are confused by ‘what marketing is?’ it’s because marketers often define what they do differently. The definition that makes the most sense to us is that of Dr. Philip Kotler, who defines marketing as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services.” If you wish to explore more definitions of marketing, you can find a list of 72 right here.

What is Marketing communications?

Marketing communications is essentially a part of the marketing mix. The marketing mix defines the 4P’s of marketing (Product, Place, Price and Promotion). It is within the ‘promotion P’ that you will encounter the term and activity of marketing communications and the marketing communication mix. Marketing communication in simple terms is the message your organisation is going to convey to your market.

What is a Brand?

A brand is an overall experience of a customer that distinguishes an organisation or product from its rivals in the eyes of the customer. Brands are used in business, marketing, and advertising. Name brands are sometimes distinguished from generic or store brands.

In a marketplace saturated with products and services to suit every taste and every consumer, from a chic young urbanite who knows what he wants to an aunty who won’t budge in her brand loyalty, your brand needs an identity strong enough to stand out from the crowd. Strategic Brand Management adds value to an organisation’s products or services by creating a unique identity in the marketplace. This signature identity, or “brand stamp” if you like, allows a company to differentiate itself from its competitors and communicate its message and positioning in a consistent, integrated way.

If you want to learn more about how to make your brand stand out in an arena where everyone is jostling for attention, then consider signing up for the IMM Graduate School online short course in “Strategic Brand Management”. In this course you’ll be given practical tools to create a distinct identity for your brand and successfully position your brand in a relevant, meaningful and dynamic manner.

You’ll also get an in-depth look at the brand identity development process and brand positioning, brand architecture and the creation of the customer brand experience, consumer behaviour and its influences, and the competitive advantage of strong brands. Designed for those wanting to make their market place “mark”, this course is perfect for anyone in branding, marketing or marketing communications, or small business owners and managers wanting to create brand awareness and cement loyalty. So how about you put your hand up for this short course and let your brand stand up, stand out, stand strong and stand true!

During this course you will have the capable Karen Roos to mentor you.

Karen Roos Course Designer & Head Tutor Expert Course Developer, Specialist Lecturer, Facilitator and Consultant in Strategic Brand Management While you study this course you will be supported by your head tutor Karen Roos, an industry leader and trainer extraordinaire. Karen will be your go-to person, facilitating online discussions with your fellow students in your group, as well as, being available for individual queries and help if you need it. She’ll also be the one carefully marking your assignments.

Marketing gold at the tips of mobile fingers

The IMM Graduate School | Marketing gold at the tips of mobile fingers webOpinions offer brands an opportunity to tap into the minds of consumers who now, more than ever before, demand authentic communication and transparency from the makers of the products and services they use, writes Tanya van Tonder.

Access to social media has elevated consumers over corporate marketing. Armed with their smartphones, they have a powerful voice, which they’re only too happy to use.

Consumers are unforgiving and vocal when companies let them down or run campaigns perceived as disrespectful, and often turn to social media to vent their disapproval. All of which makes brands more vulnerable to consumer sentiment.

But mobile can be a brand’s best friend – if marketers harness the power of those platforms and voices to gauge the opinions of consumers BEFORE they go ahead with campaigns that might offend people. Technology, used properly, can do that. Mobile offers real-time access to thousands of connected consumers.

Traditional media research is an important tool for marketers and brand managers, despite the time it takes to conduct, and the costs involved. With budgets stretched as tightly as they are, marketers need to know whether an idea is going to fly or flop – fast.

But because most consumers these days live frenetically busy digital and real lives, marketers need to be able to proactively access them in an instant.

Opinions in an instant

Mobile technology research company, Opinion Solutions, was created for this very reason. The company makes it easy to engage consumers who want to feel part of the decision-making process, who want to engage with brands and who appreciate transparency by maximising the power of social media to engage in real-time conversations with consumers.

With misinformation and fake news so much a part of daily life, the issue of trust is top of mind for consumers, who need to feel safe in giving their opinions, and trust that the platform used to survey them is secure.

Thousands of survey recipients are registered on the Opinion Solutions platforms. These are consumers who are comfortable enough to have a conversation, be it for ad hoc qualitative and exploratory research, or within branded private panels specific to a target market that would be involved in ongoing product development or concept testing. It’s not a hit or miss affair, but a deeply refined process, honed and developed as technology evolves.

Agility is a key strength

With exclusive rights to the Upinion mobile research app in Africa, Opinion Solutions is playing a whole new ballgame as it is global and accesses literally billions of consumers for in-the-moment mobile conversations and surveys. It can be customised for research groups and allows users to find respondents via Facebook Messenger or their Facebook pages. Results are published on a real-time dashboard. Respondents can be incentivised, too, via free products, vouchers and coupons.

Another aspect to consider is that speed to market is essential. The rapid pace of innovation has resulted in shorter product lifecycles, so the risk of delay can scupper the best laid marketing plans. Having the relevant consumer insights at the ready speeds up the process from conversation to implementation, giving brands a competitive edge through an affordable, flexible, effective research tool. In this fast-moving world, agility is a key strength. Being able to react to new market conditions, to quickly gain insights into what consumers think, and then act on it is vital for businesses wanting to stay ahead of their competitors.

Business Management as a career

Every operation needs skilled business managers in order to succeed in the cut-throat industry, whether it’s a major corporation or an independent business. Business management is a wide field that incorporates many types of management positions all with the potential to become high-level executives.

Only motivated, organised personalities will thrive in business, where environments are often high-powered and stressful. Knowing how to deal with this stress will help you keep your cool—and keep your business running smoothly.

Do you think business management sounds like a good career? Here are six reasons why we think you should study business management:

  1. The skills are transferrable

Business studies equip you with a wide variety of valuable skills that can easily be adapted to just about any future career or job position imaginable. It also teaches individuals critical thinking, problem-solving in innovative ways, and time management, which are valuable skills in both personal and professional capacities. Some other skills you’ll learn include:

  • Presentation and report-writing
  • Resource management
  • Self-motivation
  • Interpretation of financial data

These are all valuable skills to have in any industry and will increase your chances of being employed.

  1. There are a lot of job opportunities

As mentioned, every industry needs skilled business managers to ensure the success of their business. Business management is such a wide field – there’s something for anyone. After finishing your BCom degree, you can chase some of the following positions:

  • City Managers
  • Sales Managers
  • Human Resources Managers
  • Public Relations Specialist
  • Marketing Manager
  • Advertising Executive
  • Chief Executive Officer
  • Financial Officer
  • Market Research Analyst
  • Entrepreneur
  1. It improves your communication skills

Business professionals are required to write reports, letters, and e-mails, deliver presentations or negotiate deals with customers. They also need listening skills and need to know the importance of body language. Once again, they are essential in any industry. Good communication skills are also crucial to teamwork, which is another requirement in the business industry.

  1. You will gain a Global Perspective

Studying business will force you to look at things globally, especially in today’s international economy. When you study business, you’ll have the potential to take your skills abroad and work for large internationally recognised businesses. This will not only allow you to gain valuable work experience but will also give you an in-depth look into how things are done internationally.

  1. It will challenge you

Business programs can be some of the most challenging programs out there – in a good way of course. When you finish your studies, you’ll emerge a more logical thinker, and you’ll have the knowledge you need to take on any number of challenges later in life (both personally and professionally).

  1. Specialise by combining skills

At IMM, it’s possible to combine a business program with another short-course of your choice. This way, if you’re interested in business but you also want to pursue a career in another field (such as marketing or supply chain), you can do one or more of our specialist online courses to obtain additional, more specialised skills.

Contact one of our consultants at info@immgsm.co.za for more information.

As a Business Management student, you will receive a well-rounded, broad-based education that equips you with the skills that are always in demand in the workplace. The different types of knowledge and training that you acquire from a BCom degree can also help you decide which particular skill you could possibly concentrate on for your future career. Whether you decide to pursue further studies in accounting, human resources or whichever direction you decide, a degree in Business Management prepares you for this.

Do you think you’re tough enough to survive this competitive industry? Enquire about our Bachelor of Commerce (BCom) in Marketing and Management Science programme here:


Death of all salesmen: Waiting for the final curtain to fall?

In February 1949 Arthur Miller’s most famous and now much celebrated play, Death of a Salesman first opened at the Morosco Theatre on Broadway. The story focuses on the last 24 hours of salesman Willy Loman’s life, tackling major themes including loss of identity, superficial ideals and a man’s appetite for accepting change within himself and society.

In some respects, those of us engaged in sales roles of one kind or another may find ourselves grappling with the same issues faced by Willy in his tumultuous final hours. 

‘Sales’ is a vocation under assault.

What is the role of the modern sales professional? Are the practitioners of the craft viewed with respect and admiration, revered for their integrity and value-adding contribution? Or are they reviled as unnecessary evils charged with misdirection and blinded by the lure of attractive commissions? Have we, the purveyors of product and service, overstayed our welcome on stage? Have our customers finally grown weary of our tired monologues and perceived sleight of hand?

Are we simply waiting for the final curtain fall?

The onset of the digital age has radically reshaped business, exponentially exploding information, choice and product availability and ushering in a fourth industrial revolution. This has brought with its unprecedented automation, rampant adoption of artificial intelligences (AIs) and has birthed an alternate world exemplified by virtual and augmented realities.

What will be the impact on the sales profession and what, if any, is the future role of the salesman or woman in this dramatically changed setting? Are we facing our sunset, the twilight of the profession, or is there opportunity to re-imagine and recast our role to better suit a newly designed stage?

In exploring these questions, I will revisit themes from Miller’s play.

Loss of identity

In a bygone small-town era, the salesman was a familiar, trusted and uncontested go-to authority relied upon to facilitate purchases. An individual or organisation had a specific need, engaged the expertise of the salesman, who likely had a relatively limited basket of available solutions and readily helped fulfil the requirement based on his knowledge and experience. Customers and salesmen may often have known each other personally and fostered enduring relationships cemented by ongoing interactions and a deep understanding of one another’s respective businesses and expertise.

Fast forward to today and the role of the salesman appears far less simple. No longer a familiar or known individual, often questionable in terms of being an uncontested authority and consequentially, not entirely or immediately trusted, today’s sales professional first has to establish and nurture a relationship with his prospective client before any real attempt to sell can be made. Establishing rapport, insight into a client’s needs and establishing trust – the basis for any healthy relationship takes time, tenacity and patience. Three things that are the antithesis of typical sales success metrics which reward, and are typically based on, conversion rates, quarterly or more frequent performance cycles and perpetually increasing revenue targets. In an age of global supply, unprecedented choice and a raft of strangers claiming to be experts offering tailored solutions, it stands to reason that buyers lack a clearly defined view of sales people, often demonstrating a healthy degree of scepticism towards their suitors.

 Superficial ideals

The hedonistic ‘80s, characterised by the rise of mass media, domination of global brands and runaway consumerism, led to sales people to being increasingly perceived as the harbingers and instigators of frivolous spending, demonstrating questionable motives and misaligned loyalty by serving both their own and their companies needs ahead of those of the consumer. Mediums such as television and radio created the desire through clever marketing and the role of the salesman was exclusively to close the deal by whatever means necessary.

Further casting a long shadow over the profession and perpetuating the negative perception was Hollywood’s portrayal of the ruthless, calculating and unscrupulous stereotypical salesman in films like Glengarry Glen Ross, Wall Street, and Boiler Room. These movies misguidedly depict selling purely as an effort to convince people to do things they do not want to do.

Consequently, sales people often get a bad rap, accused of being nothing more than glorified order takers, or commission junkies. While there are those that may warrant these labels there are far more of us who genuinely try to understand the customers’ needs and legitimately demonstrate how our offering can deliver value and the requisite solution.

 Appetite for change

Given the lack of clear identity, the persistently negative perception that sometimes accompanies the sales person’s role, and most recently the substantial and growing impact of technology in the digital age, the ultimate question must be: Will the role of the sales person, and the sales profession at large, survive? The simple answer is ‘yes’, but there is need for a tectonic shift in the way sales teams position themselves, execute their functions and undertake their role in creating value for the consumer.

Sales is frequently described as part art, part science. The art of sales typically refers to the soft skills required to engage with, understand and deliver on customer needs. Communication, empathy, emotional intelligence, self-discipline and motivation are all key skills necessary to succeed in sales.

But perhaps the greater shift is in the application of ‘science’ in the sales function. Most people regard sales as a numbers game and various formulae exist to articulate the activity volumes necessary to successfully move prospects through the sales funnel to becoming customers. Simply put, the higher the number of prospects identified filling the top of the funnel, the higher the yield of realised customers emerging at the bottom of the funnel.

The real shift, however, comes in the leveraging and analysis of available data. In the digital age, the proliferation of customer information, historic sales data and the maturing of AI means the prospecting process is ripe for disruption and radical change. Couple this increased abundance of data with the ability to study prospects’ social profiles and online activity and the result is detailed customer dossiers. The information gathering, as well as client analysis phase of the sale process, can be undertaken with a far higher degree of sophistication and yield extraordinarily detailed profiles.

Social and commercial platforms also afford sales individuals and teams an opportunity to position themselves as thought leaders and segment or product experts through blogging, personal web pages, LinkedIn profiles, YouTube review videos and the like. The creation of these types of publicly accessible online portfolios allow prospective customers to asynchronously meet and get to know and understand the knowledge, experience and character of the sales people they might engage with downstream. These profiles help lay the groundwork for relationships, establishing familiarity and trust before the first conversation ever takes place.

As such, it is incumbent on sales professionals to familiarise themselves with the opportunities digital platforms present and to up-skill themselves in the relevant areas to allow them to capitalise on these opportunities. Blogging, vlogging, podcasts, social posts and the like are all ways in which the contemporary sales person can enhance their digital footprint, reputation and credibility.

Always Be Connecting

The fundamental A, B, Cs of sales is shifting from the notion of Always Be Closing to Always Be Connecting. In our globally connected marketplace, the irony is the greatest opportunity for the modern salesman to recapture the identity of familiar trusted and uncontested authority through a digital presence that positions them as such. Through this digital presence, the smart sales person can present their offering in a compelling, non-threatening and objective manner conveying experience, thought leadership and a depth of expertise in a chosen domain.

To paraphrase a Samuel Johnson, ‘The two most engaging powers of the salesman are to make new things familiar and familiar things new!’  When all is said and done, it is the salesman who must present a solution that is both compelling and that resonates with the prospective customer.

Finding a balance between volume, cost and quality

Finding a balance between volume, cost and quality 

How often have you heard the Sales Manager screaming for more high quality leads, while in the background the Financial Manager is demanding cheaper leads and higher conversions? For Digital Marketers that have bravely ventured into the world of Search Engine Marketing (SEM), it would appear that the greatest challenge of all is finding a balance between volume, cost and quality. Here’s why…

The market size is only as big as it is

Most, if not all of big businesses in SA now have an online presence with multiple search engine strategies at play. This has led to a highly competitive online environment where each has to outbid or outsmart the other in order to be the first to respond to the customer’s needs. Segmentation and targeting the right audience is key to success and each of these businesses understands exactly who their perfect customer is and where to find them. Unfortunately, the market size of these perfect customers is limited and over time online competition for this perfect customer segment becomes fiercer and more expensive. In order to maintain any forecast growth these companies are forced to find business in other online market segments outside of this highly competitive ‘perfect fit’ customer segment.

Volume comes with hidden costs

As Marketers begin to open up their narrow segmentation strategies to a wider online audience their ability to effectively manage lead quality is compromised. New segments require much more focus and attention than the ‘perfect fit’ segment. The wider Marketers cast their online net, the higher the lead volume and the lower the cost per lead. At face value this appears to be great until the real cost to the business is reviewed; additional resources to manage the higher lead volumes and lower sales conversion rates. It may just be that the expensive ‘perfect fit’ leads were actually more profitable to begin with.

It’s time to tell your bosses they can’t have it all

The reality is that it’s impossible to achieve high volume, low cost and great quality all at the same time. There will always be a trade-off.

Monkley’s Model of Opposing SEM forces illustrates the trade-off between Cost, Quality and Volume objectives for Search Engine Marketing. This model suggests that insisting on high quality and high volume at a low cost is unrealistic and that Marketing Managers have to choose one of these three objectives while carefully balancing the other two. The online market of ‘perfect fit’ customers in any industry is not limitless. The role of Marketing is to know which of these three objectives to prioritize and how much weighting to apply to each objective in order to sustain ROI objectives.

Interested in learning more about Search Engine and Content Marketing? Check out our 12 week short course here

What is the IMM Job Market

IMM Job MarketThis initiative aims to match current as well as past students (alumni) with employers who have vacancies in their organisations. As the IMM Graduate School mainly offers qualifications in marketing, business and supply chain, we would be looking at vacant positions, internships and graduate programmes in these disciplines only.



External recruiters, as well as corporates and IMM alumni and students will be able to post relevant vacancies in their respective organisations on our website, and alumni and current students can then view and apply for these positions. Once our students click on the relevant or chosen vacancy, they will be redirected to the company website where the vacancy is and then it follows the usual recruitment process.



As an IMM Graduate School alumnus or current student, it will cost you absolutely nothing to either load your CVs, or post a vacancy at your workplace. Recruiters wishing to make use of this platform to advertise vacancies, can also do so at no cost.  It is a complimentary service that we offer our stakeholders, in the spirit of ‘paying it forward’ and assisting our graduates to either find first-time employment or promotion opportunities.



Job seekers:
Register and login as a candidate. Once logged in, navigate to the ‘Candidate Panel’ page, under ‘My Resume’, fill in the required fields and click ‘update’ to finalise your Resume.

Register and login as a Employer.  Once logged in, navigate to the ‘Employer Panel’, under ‘ Post a Job’, fill in the required fields and click on ‘Preview’ then click on ‘Publish’ to finalise the Job listing.



Anyone can use this portal, so tell your colleagues, HR departments and friends about it!

It’s all about engagement

IMM Graduate School - It’s all about engagementAt IMM Graduate School we are on a mission to engage with our students. Whether you are an alumnus, current or prospective student, we want to ensure effective communication between us. Not only do we want to keep you in the know regarding news and events at the IMM, but we also want to keep you updated on marketing, supply chain and business management trends and interesting perspectives from people in the industry, as well as academic faculties here and from all over the world. With this said, we would like to introduce the IMM Blog to you, where you can find all of this and more.

The blog is a means through which the IMM Graduate School reconnects with past and present students. More over, it provides a platform to stimulate thought and discussion around some of the critical challenges and opportunities emerging from the marketing, supply chain and business industries today.

We invite you to engage on this platform by commenting on or sending in articles, links or names of people or trends that you will want to hear more about.

We have five sections on this blog.

  1. Thought Leadership: We are living in an engaging, integrated world. Information is all around us, waiting for us to channel a new, innovate way of doing things. Here you will find articles and infographics from all around the world to inspire innovation and entrepreneurship.
  2. Academic: this section will include articles from the Academic faculty at IMM, relevant to their fields of expertise. It will include Marketing, Branding, Digital Marketing, Global Marketing, Logistics, Supply Chain management, Finances- you name it.
  3. IMM News: At IMM, there is always something happening, about to happen or something that has happened and we want to share it all with you. Here you will find past and upcoming events, photos and current campaigns or promotions.
  4. Community: Let’s connect. We are proud of our students and where their journeys have led them. In this section we would love to share your stories, so any interesting story, article or idea is welcome.
  5. Careers: This is an exciting section and we welcome participation. Interesting tips about job-hunting, interviews, CV building, etc. will be included here. Our new “IMM Job Market” will also be found here. We aim to connect our students and graduates with their future employers, and vice versa. Current students as well as graduates will be able to upload their CVs and companies can share their job vacancies, internships or graduate programme opportunities. Together with such a platform, we do our part to grow our industry and assist the youth to find employment.

We are very excited to launch our blog. Be on the lookout for more information about this initiative in a follow up mail. Let us know what you think and happy reading.

Ethics in Business

Ethics in Business

Moral or ethical problems can and do arise in a business environment. Ethical behaviour and corporate social responsibility should be common practice in any business. Here we provide seven principles of ethics that can be applied as a starting point to ethics in business.

These seven principles of ethics in business include:

  • Be Just – in other words, be fair.
  • Do the right thing – your actions should not be driven by self-interest.
  • Do no harm – everything you do should be beneficial to those around you and for the organisation and community, not harmful!
  • Be accountable – accept responsibility for you actions.
  • Keep your promises – which also translates to being responsible.
  • Respect your customer – they have their own unique personality, opinions, values and beliefs. Respect these.
  • Be truthful – 100% of the time.

Ready to take the survey?

“The African Public Relations Association (APRA) will be hosting the 31st APRA Conference in Kigali, Rwanda from Monday, 13 May to Friday, 17 May. The focus of the conference will be on Africa and how storytelling can help change the continent’s narrative as well as how ethics and reputation influence this narrative.

APRA, in partnership with research agency Reputation Matters, is once again investigating the importance of ethics and reputation across the continent.

“The research survey focuses on ethics and reputation on three different levels, which will help determine how these two critical factors influence storytelling and, ultimately, the narrative of Africa. We invite top-level business management and PR professionals to participate in the online survey,” says APRA president, Yomi Badejo-Okusanya.

APRA and Reputation Matters conducted a similar survey in 2018 where respondents indicated that the greatest driver of ethics on an individual level is upbringing, and 70% agreed that all employees are responsible for driving ethics in an organisation.

According to the survey, Archbishop Desmond Tutu, Gift of the Givers, and Botswana received high praise as ethical entities. Notably, about a third of respondents indicated that they (personally) and their organisations have been compromised on an ethical level in the past 12 months. However, almost all of them indicated that their governments have been ethically compromised.

This year’s study will be compared to last year’s findings. The survey aims to provide a good baseline of how Africa is seen and the driving forces behind individual, business, and government decisions.

“Your response to this study is critical to measuring the importance of ethics and reputation in Africa and providing a comparison between countries. The survey results will be announced at the APRA Conference,” concludes Regine le Roux, managing director of Reputation Matters.” (research.net,2019)

Individuals can participate in the online survey here.