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2020 Late registrations are still open! Click here to Apply Online
Please note: Graduation ceremonies have been postponed indefinitely. Updates to follow via email.
Sandton phone line is down. Kindly note that the Sandton phone line is down. The office can be contacted on 087 805 2608.

Distance Education Rises to the Occasion during the CoVID-19 lockdown

Distance Education Rises to the Occasion during the CoVID-19 lockdown

Distance Learning, the Keeper of Higher Education during a Worldwide Pandemic

The challenges facing institutions of Higher Learning during the CoVID-19 lockdown have left many with no option but to turn to online learning to avoid disruptions to learning and teaching programmes across the globe.  Fortunately, the IMM Graduate School has not been caught off guard during the Coronavirus pandemic, nor has it been left scrambling to keep learning and teaching going. For the most part it is business as usual.

We have already spent the past several years, implementing cutting edge online learning principles, and as such “going online” has meant minimal disruption in our learning environment designed and built to encourage optimal student engagement for critical thinking and problem solving. For a number of years already, we have been embracing technology to provide opportunities for students who would otherwise not have the opportunity to study.

We have also during this time considered, monitored and reviewed various aspects impacting learning and teaching in the online environment to find what works best for distance students. In so doing, we have been able to fine-tune the online learning and teaching experience by acting on the feedback of all role players to our digital learning and teaching environment.

The attitude that online learning is a ‘watered down’ version of ‘real’ education couldn’t be further from the truth and such attitudes have the potential to compromise quality. Higher Learning Institutions, Industry and students all need to reflect on their own attitudes to online education. More and more, online learning is proving to be the better solution.

Digital learning and teaching do have some challenges, but also comes with many added advantages and provides a valuable alternative to traditional classroom-based models. Given current learning conditions (in our lockdown situation), South African Learning Institutions, students and teaching staff are being forced to become familiar with the digital education space. Just as with every other industry in 2020, education can never go back to what it was just a few short weeks ago.

Going online is not only a matter of, uploading the ‘paper version’ onto a learner management system and continuing with learning and teaching activities as would be the case in a classroom. There are a number of important points of consideration in digital learning and teaching.

For students who are not used to distance and/or online learning, social distance could present a challenge.  Distance institutions are acutely aware of this and any distance institution worth their salt will build mechanisms into their courses to reduce the sense of distance and isolation and to create a sense of community among students who are geographically far removed from each other. For Students at residential universities catapulted into distance learning, the sense of distance and isolation may be more acute.

Also important is how the rapport between lecturer or tutor and student is initiated and maintained. In a distance learning environment, there is not the luxury of sitting in a group, discussing challenges. Several mechanisms to create a sense of community need to be built into an online course. Creating an online social presence of the lecturer goes a long way to making students feel more secure. Many are turning to webinars as an alternative to the contact class. But you need to consider, how to adapt learning and teaching in webinars to ensure that students are meaningfully engaging with their study material and their teachers?  In the classroom, teaching staff tend to use lecturing as the method of teaching.

Then there is the question of how study material needs to be adapted to make sure students are fully engaged in the absence of a regular contact class. Learning material must be designed to encourage active learning. Technology provides diverse opportunities to design learning resources which are almost 3D in nature and most certainly more interactive than textbooks and class notes.

The digital space has opened up a whole world of opportunity for authentic real-world learning and teaching that produces 4th Industrial Revolution work-ready graduates, whether the world is in crisis or not. The IMM Graduate School has embraced these opportunities, and is continuing to provide fully accredited, internationally recognised distance education during the lockdown and beyond.

Sunday Ted Talk – A guide to collaborative leadership

In Lorna Davis’ insightful TED Talk, she explains how our idolisation of heroes is holding us back from solving big problems and why we as a civilization need to rely on each other to make real changes in our society. Davis also gives us real-world examples of the heroes that already walk amongst us.

Sunday Ted Talk – Why gender-based marketing is bad for business

As effective as this marketing tactic is, Gaby Barrios explains why gender-based marketing is bad for business and consumers. Barrios explains that not only does it create gender stereotypes, but it doesn’t drive nearly as much business as we might think.  In this TED Talk, Barrios shows businesses how they can find better ways to reach customers and grow their brands. Watch her:

Sunday Ted Talk – Inside the mind of a master procrastinator

Watch Tim Urban’s hilarious TED Talk as he explains what goes on in the mind of an expert procrastinator. Follow Urban as he takes us on a journey through YouTube binges, Wikipedia rabbit holes and bouts of staring out the window, and a close up look at India. Urban encourages us to take a closer look at what we’re really procrastinating on, and why we should start improving our time management skills. Watch Urban’s TED Talk here:


Learnings move online: transforming the education sector

Learnings move online - transforming the education sector web

Technological innovation has changed more than just the way we live and work – it is also deeply impacting the way we learn. It’s hardly surprising then that, in their Global Shapers report, the World Economic Forum predicted that online learning is “the future of education”. LUCINDA JORDAAN talks to Dr Cecelia Rosa, Head of Teaching and Learning at IMM Graduate School.

While formal schooling systems have changed little over the past 300 years, the slow process of global synchronisation has sped up since the 1980s – and more so over the last decade alone. This has been exponentially aided by tech developments, which have changed not only the way in which learners engage with educational materials, but also how these materials are generated and distributed, and the processes used to evaluate outcomes.

Digital textbooks, gamified learning content and Massive Open Online Courses (MOOCs) are revolutionising how, when and where we learn. For countries that face serious educational challenges, like South Africa, digital education is providing vital solutions. India has already paved the way by investing some $33 million into integrating online resources into that country’s education system, with significant results.

A multi-billion dollar industry, online learning is hardly new to South Africa, where UNISA – one of the world’s largest distance learning institutions – has been operating for more than 140 years. Dr Cecelia Rosa, Head of Teaching and Learning at IMM Graduate School, and Managing Director of Graphanex Institute of Professional Handwriting Analysis, gained first-hand experience in online learning, having completed her degree, master’s and doctorate in education at UNISA.

“Online learning was very convenient for me: I have little patience sitting in a classroom and listening to people asking questions about topics that I felt had already been dealt with; I prefer to study on my own. On the other side of the coin, there are people who want and need that interaction,” notes Rosa.

Comparisons between the benefits of online versus face-to-face learning generally ended at the difference in personality and learning types: “There are basically two types of students: those who are Field-dependent, and have to see somebody’s face in order to cope with learning, and Field-independent students, who don’t need that, so online learning works for them,” says Rosa.

That distinction, she adds, has shifted as education offerings have evolved. “Now, online courses have a blended approach that works for both learning types, because it provides a little bit of both. Students are expected to be independent, and are provided with face-to-face interaction too.”

Today, online courses are not confined to the printed hand-outs of yesteryear: any course worth its accreditation is made up of a collection of webinars, online-collaboration tools, software that supports individually-paced learning, learning-management systems, and instant messaging and social networking. These, emphasises Rosa, are vital resources that are essential in classrooms, too. “If you don’t bring tech into class, even in a traditional environment, your students are disadvantaged,” she stresses.

Supporting real time interaction

Tech developments have greatly aided the online education revolution, not least by allowing for a significant support structure for students, explains Rosa. “When you develop a course for online use you need to include multimedia, so you bring the content into a real world context – to life, essentially. You also have continuous assessments, and there are discussion forums and online tutorials – students have the opportunity to converse with you, and with each other. Then of course, we use data analytics to monitor student behaviour and participation,” she explains.

“In the past, students would get static study guides and were expected to learn from that. But the introduction of ICT brings the course to life, and students are encouraged to actively engage with it,” adds Rosa, emphasising that student engagement is crucial to successful learning. “The only way the learning in any context is effective is if students actively engage with it, not by passively listening to a lecture. Actively engaging means to be asking questions, and finding the answers.”

Technology not only enhances teaching, it also allows for online teachers with more to offer, notes Rosa. “If students embrace the tech we have introduced, it will give them an edge when they study. In fact, online learning gives you an edge – it broadens perspectives because of the tech – and then of course, the lecturers are both academics and industry experts: they infuse life into the learning content, which is constantly updated. Students are then getting the theoretical basis, as well as the experiences of experts, which is current – so even a graduate knows what the world of work is like at that particular moment.”

Rosa, herself a ‘pracademic’ (academic with practical industry experience) believes strongly that “whoever is lecturing at any institution needs to have one foot in academia and the other in industry”.

Why it works

The convenience of studying online is probably the biggest driver in the rapid rate of enrolment in online courses – in South Africa and globally. This, and the growing need for people to improve and upskill themselves in the most convenient ways possible, acknowledges Rosa.

“We live in a knowledge economy globally, and it’s important to build up skills in the marketplace. We also live in a society where people want to do things quickly and efficiently, and online learning especially benefits people who are constantly on the move, working, have families and can’t sit in a classroom fulltime. So online courses are convenient, especially micro courses that can be completed during a lunch hour – Coursera, for example, offers numerous courses endorsed by credible universities.

Businesses and organisations, too, are buying into online certification as a training tool because “it’s more productive,” notes Rosa. “In the past, staff had to take days out of office for workshops and courses, which only served to hype them up for a short while, and then the effect disappears – now, it’s more productive for businesses to have their staff complete courses online.”

Cecelia Rosa’s tips for successful online learning

I think the first thing would be to research the institution, and whether it is accredited as there are many ‘fly-by-night’ offerings.

Then, question why you want to study, what the outcomes you want to achieve are when you do a course, and whether it will assist you in enhancing your career and work prospects.

Finally, embrace the tech to start with; at IMM we are developing our courses so students can access them anywhere, even on mobile phones, and actively engage with the content. If you don’t, you’ll be a mediocre student; successful, high achievers engage with, analyse and dissect the material, using cognitive approaches. Just reading and not questioning doesn’t make you marketable. The workplace environment is unpredictable and fluid, and to succeed in it, you need  to apply your learning and you can only do that by engaging with it.

What is online learning and is it for you?

What is online learning and is it for you?

When trying to balance work and family life, the thought of furthering your studies can be daunting. Online learning may be the answer! In this blog we explore online learning as a mode of studying towards a qualification.

Online learning, which is also known as correspondence learning, is a form of education where face-to-face interaction between students and lecturers is limited or sometimes non-existent. Students signed up for an online learning programme typically study from home, instead of physically attending classes at an institution.

This concept is far from new. In fact, according to a team of NASA scientists assembled by Post University, distance learning began as far back as 1892 when the University of Chicago created the first college-level distance learning program. Institutions offering distance learning courses initially relied on the postal system to send students material. Fortunately, improvements in technology now allows instructors to forward resources via email or via a dedicated website.

What makes online learning popular?

Online learning has become popular in South Africa, mainly due to its convenience and affordability. Students can work and study at the same time and since it’s more affordable than class-based education, students are still able to earn a living while studying.

Accessibility is another reason why this form of studying has become so popular over the past few years. Evaluations are carried out by means of written assignments, exams, and portfolios of evidence and study material is delivered to students via the post, courier, or the internet.

To compensate for the lack of physical interaction between students and instructors, academic support is provided through channels such as telephone, email, instant messaging. Some academic institutions offer student support centres for students wanting to attend workshops and tutor sessions.

The advantages of correspondence/online learning education

Probably the main advantage of online learning is that it allows you to plan your studies around your work and home life. There is also no age limit to who can take advantage of online learning but apart from that, the advantages of correspondence education include:

  • More students have access to quality education. Disability, family responsibility, and distance are often to blame for students not attending university but since there’s no need to travel anywhere, online learning enables students to study from home.
  • It’s more affordable. Students can save money by not travelling to and from campus.
  • Students can work and study at the same time. Students are able to study according to their own schedules.
  • Students can study at their own pace and won’t be under pressure to keep up with their classmates. They also won’t be held back by slower students and can choose how much time they would like to spend on each section of the course.
  • Finally, students will be able to develop valuable skills that will be useful in their personal lives as well. Self-discipline, a sense of responsibility, time management and independent thinking skills are among the skills you will learn via online learning.

On the other hand, there are some disadvantages to correspondence/online learning education. For one, the fact that you won’t be able to physically speak to an instructor or lecturer when you have a question. In addition, your interaction with other students will be limited. Online Learning institutions like the IMM Graduate School have put in place online support mechanisms to overcome these issues. These include weekly online sessions with module lecturers and chat forums whereby students can interact. Regardless of these challenges however, the advantages of online learning appear to far outweigh the disadvantages.

Is online learning right for you?

This mode of studying is a great option for those who want to further their studies without disrupting their current schedule and lives.

Online learning will suit you if:

  •   You have a disability that makes it difficult to travel and get around.
  •   You have time-consuming personal responsibilities or a young family.
  •   You live in a remote area far from a campus or other education facility.
  •   You have good time management skills.
  •   You can work independently without a lecturer checking up on you.
  •   You prefer to work on your own, at your own pace, and in the comfort of your own home.
  •   And you would still like to work while you study.

Online learning isn’t for everyone but if any of the above points apply to you, why not get in touch?

The IMM Graduate School is an online learning institution, allowing you to study from anywhere, with the added benefit of not having to attend classes on a daily basis. With the wide variety of courses and qualifications available at affordable prices, you can study remotely without breaking the bank.

Need more information? Visit the IMM website at www.immgsm.ac.za to submit an enquiry or call us on 0861 466 476 to find out more.

Four big trends driving agility in market research

The IMM Graduate School | Four big trends driving agility in market research webEvery business wants to be ‘agile’ in today’s hyper-accelerated world. But what does that mean? Fast, iterative and adaptive agile research is a non-negotiable for companies moving into the next era of innovation work, says Nick Coates.

The Agile Manifesto was developed by frustrated software developers in 2001. Instead of document driven and heavy processes, it encouraged rapid and flexible responses to consumer input. In recent years, this has stretched to the area of consumer insight, and agility has now become an urgent imperative in the research process.

Fast, iterative and adaptive agile research is a non-negotiable for companies moving into the next era of innovation work.

Instead of following traditional research processes that have not been challenged or revised for many years, researchers need to generate consumer insights quickly, learn from those insights, and then decide on the most impactful next step – depending on where the results take them and not on what has been continued year after year as a matter of ‘best practice’.

Ultimately, agile research should help innovators get to market faster and with better products.

Despite the many strides made with agile research, an Ipsos global survey found that only 24% of consumers felt that brands deliver regular innovations and new products. Innovation remains an elusive concept, with 94% of global executives reporting they are dissatisfied with their organisation’s innovation performance. Researchers need to do better to help facilitate effective innovation for our clients.

Ipsos believes that the journey to agile research will be characterised by four major trends:

  1. Quality and speed.
  2. Social intelligence will play a larger role
  3. Artificial intelligence will help facilitate iteration
  4. Modular innovation approaches will be more popular

Let’s examine each of these trends in detail

  1. Quality and speed

Speed is a key concept of agility. To deliver speed, many types of innovation research – including idea, concept and package testing – have become automated and/or standardised. This is ideal if speed is the only requirement, but these solutions often means research outputs lack quality. Some of the issues that arise from automated solutions include unrepresentative samples, device specific solutions, unproven measures of success and limited analysis and ways of interpreting the data.

Solutions need to be fast and high-quality. For example, idea, concept, and package testing results must be compared to competition to be meaningful and benchmarking is key.

So, how do we ensure quality and speed?

  • Real-time systems in place for assessing respondents. Are they real, are they speeding through the interview, are they providing inconsistent answers? Systems should pick up these faults to correct them in real-time.
  • Device agnostic surveys to maximise coverage and respondent reach
  • Validated success measures should form the basis of all agile idea, concept and package testing. (For example, at Ipsos, we use Relevance, Expensiveness and Differentiation for our rapid innovation testing, measures that have been tested and proven).

We are fortunate enough to have research and development (R&D) to provide device agnostic tools as well as validation of the measures we use in our agile research.

Finally, we expect more diagnostics and guidance from the research solutions that are employed. Solutions should include success drivers, forecasting and profiles, to name some examples that will help to manage innovation portfolios.

  1. Social intelligence and product development

There is huge scope for the role of social intelligence in research practices, one example being product development. It’s fast, it’s flexible and it’s cost-efficient. Social intelligence is already being leveraged to identify innovation opportunities.

While marketers typically rely on surveys, focus groups and desktop research to uncover new trends, social intelligence is becoming a new agile alternative. Social intelligence accelerates innovation because you do not need to ask consumers any questions. Using text analytics, you can analyse large amounts of data and have access to real-time information.

  1. Artificial intelligence will help facilitate iteration

Agile research is not only intended to be fast; it should also be iterative. During rapid concept tests, for example, results from the fieldwork should ideally inform real-time changes to the survey to glean better information based on what has already come up.

Rapid prototyping is another possibly, whereby prototypes are evaluated by consecutive groups of consumers, immediately followed by a work session with R&D to merge the results on-site and in real-time. This then directs the next step – being suggestions from the consumers themselves about further optimisation. This has the potential to happen in one day – merging quantitative rating scales with qualitative explanations.

Iterative approaches such as these are essential to facilitate speed, collaboration, continuous learning and of course, agility. Artificial Intelligence can automate certain research processes, which is why the role of AI is so important. An example would be a programme that creates new questions depending on the replies received from respondents. This allows an intelligent drill down for what non-useful information might otherwise be, should the question not be satisfactorily answered in the first instance.

  1. Modular innovation approaches will become more prevalent

Traditional innovation processes have always followed predefined sequences with yes/no outcomes at the end of each stage. We are starting to see these linear processes giving way to modular approaches. Research and learnings from different sources and studies are merged together and, if appropriate, traditional steps are eliminated because they don’t add value. This agile approach is quicker, easier and more learnings-driven than many traditional market research approaches and, ultimately, will help the marketer get to market faster with a better innovation.

Moving agile to the next level

Agile research promises to help marketers move more quickly, more efficiently and more intelligently than ever before. However, agile research as it exists today is just the beginning of what will be a huge change in how we conduct innovation research and it is something that the research industry should be especially excited about. We expect to see agile research evolve to deliver higher quality research, more (automated) iterative processes and more holistic learnings. The result will be faster, deeper insights that will help marketers achieve greater innovation success.

Understanding Strategic Brand Management

The IMM Graduate School | Understanding Strategic Brand Management webBrand terminology and marketing jargon baffles even the most seasoned marketers. In today’s post we attempt to clarify commonly confused terms like branding, marketing and marketing communications.

What is Marketing?

If you are confused by ‘what marketing is?’ it’s because marketers often define what they do differently. The definition that makes the most sense to us is that of Dr. Philip Kotler, who defines marketing as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services.” If you wish to explore more definitions of marketing, you can find a list of 72 right here.

What is Marketing communications?

Marketing communications is essentially a part of the marketing mix. The marketing mix defines the 4P’s of marketing (Product, Place, Price and Promotion). It is within the ‘promotion P’ that you will encounter the term and activity of marketing communications and the marketing communication mix. Marketing communication in simple terms is the message your organisation is going to convey to your market.

What is a Brand?

A brand is an overall experience of a customer that distinguishes an organisation or product from its rivals in the eyes of the customer. Brands are used in business, marketing, and advertising. Name brands are sometimes distinguished from generic or store brands.

In a marketplace saturated with products and services to suit every taste and every consumer, from a chic young urbanite who knows what he wants to an aunty who won’t budge in her brand loyalty, your brand needs an identity strong enough to stand out from the crowd. Strategic Brand Management adds value to an organisation’s products or services by creating a unique identity in the marketplace. This signature identity, or “brand stamp” if you like, allows a company to differentiate itself from its competitors and communicate its message and positioning in a consistent, integrated way.

If you want to learn more about how to make your brand stand out in an arena where everyone is jostling for attention, then consider signing up for the IMM Graduate School online short course in “Strategic Brand Management”. In this course you’ll be given practical tools to create a distinct identity for your brand and successfully position your brand in a relevant, meaningful and dynamic manner.

You’ll also get an in-depth look at the brand identity development process and brand positioning, brand architecture and the creation of the customer brand experience, consumer behaviour and its influences, and the competitive advantage of strong brands. Designed for those wanting to make their market place “mark”, this course is perfect for anyone in branding, marketing or marketing communications, or small business owners and managers wanting to create brand awareness and cement loyalty. So how about you put your hand up for this short course and let your brand stand up, stand out, stand strong and stand true!

During this course you will have the capable Karen Roos to mentor you.

Karen Roos Course Designer & Head Tutor Expert Course Developer, Specialist Lecturer, Facilitator and Consultant in Strategic Brand Management While you study this course you will be supported by your head tutor Karen Roos, an industry leader and trainer extraordinaire. Karen will be your go-to person, facilitating online discussions with your fellow students in your group, as well as, being available for individual queries and help if you need it. She’ll also be the one carefully marking your assignments.

Marketing gold at the tips of mobile fingers

The IMM Graduate School | Marketing gold at the tips of mobile fingers webOpinions offer brands an opportunity to tap into the minds of consumers who now, more than ever before, demand authentic communication and transparency from the makers of the products and services they use, writes Tanya van Tonder.

Access to social media has elevated consumers over corporate marketing. Armed with their smartphones, they have a powerful voice, which they’re only too happy to use.

Consumers are unforgiving and vocal when companies let them down or run campaigns perceived as disrespectful, and often turn to social media to vent their disapproval. All of which makes brands more vulnerable to consumer sentiment.

But mobile can be a brand’s best friend – if marketers harness the power of those platforms and voices to gauge the opinions of consumers BEFORE they go ahead with campaigns that might offend people. Technology, used properly, can do that. Mobile offers real-time access to thousands of connected consumers.

Traditional media research is an important tool for marketers and brand managers, despite the time it takes to conduct, and the costs involved. With budgets stretched as tightly as they are, marketers need to know whether an idea is going to fly or flop – fast.

But because most consumers these days live frenetically busy digital and real lives, marketers need to be able to proactively access them in an instant.

Opinions in an instant

Mobile technology research company, Opinion Solutions, was created for this very reason. The company makes it easy to engage consumers who want to feel part of the decision-making process, who want to engage with brands and who appreciate transparency by maximising the power of social media to engage in real-time conversations with consumers.

With misinformation and fake news so much a part of daily life, the issue of trust is top of mind for consumers, who need to feel safe in giving their opinions, and trust that the platform used to survey them is secure.

Thousands of survey recipients are registered on the Opinion Solutions platforms. These are consumers who are comfortable enough to have a conversation, be it for ad hoc qualitative and exploratory research, or within branded private panels specific to a target market that would be involved in ongoing product development or concept testing. It’s not a hit or miss affair, but a deeply refined process, honed and developed as technology evolves.

Agility is a key strength

With exclusive rights to the Upinion mobile research app in Africa, Opinion Solutions is playing a whole new ballgame as it is global and accesses literally billions of consumers for in-the-moment mobile conversations and surveys. It can be customised for research groups and allows users to find respondents via Facebook Messenger or their Facebook pages. Results are published on a real-time dashboard. Respondents can be incentivised, too, via free products, vouchers and coupons.

Another aspect to consider is that speed to market is essential. The rapid pace of innovation has resulted in shorter product lifecycles, so the risk of delay can scupper the best laid marketing plans. Having the relevant consumer insights at the ready speeds up the process from conversation to implementation, giving brands a competitive edge through an affordable, flexible, effective research tool. In this fast-moving world, agility is a key strength. Being able to react to new market conditions, to quickly gain insights into what consumers think, and then act on it is vital for businesses wanting to stay ahead of their competitors.

Business Management as a career

Every operation needs skilled business managers in order to succeed in the cut-throat industry, whether it’s a major corporation or an independent business. Business management is a wide field that incorporates many types of management positions all with the potential to become high-level executives.

Only motivated, organised personalities will thrive in business, where environments are often high-powered and stressful. Knowing how to deal with this stress will help you keep your cool—and keep your business running smoothly.

Do you think business management sounds like a good career? Here are six reasons why we think you should study business management:

  1. The skills are transferrable

Business studies equip you with a wide variety of valuable skills that can easily be adapted to just about any future career or job position imaginable. It also teaches individuals critical thinking, problem-solving in innovative ways, and time management, which are valuable skills in both personal and professional capacities. Some other skills you’ll learn include:

  • Presentation and report-writing
  • Resource management
  • Self-motivation
  • Interpretation of financial data

These are all valuable skills to have in any industry and will increase your chances of being employed.

  1. There are a lot of job opportunities

As mentioned, every industry needs skilled business managers to ensure the success of their business. Business management is such a wide field – there’s something for anyone. After finishing your BCom degree, you can chase some of the following positions:

  • City Managers
  • Sales Managers
  • Human Resources Managers
  • Public Relations Specialist
  • Marketing Manager
  • Advertising Executive
  • Chief Executive Officer
  • Financial Officer
  • Market Research Analyst
  • Entrepreneur
  1. It improves your communication skills

Business professionals are required to write reports, letters, and e-mails, deliver presentations or negotiate deals with customers. They also need listening skills and need to know the importance of body language. Once again, they are essential in any industry. Good communication skills are also crucial to teamwork, which is another requirement in the business industry.

  1. You will gain a Global Perspective

Studying business will force you to look at things globally, especially in today’s international economy. When you study business, you’ll have the potential to take your skills abroad and work for large internationally recognised businesses. This will not only allow you to gain valuable work experience but will also give you an in-depth look into how things are done internationally.

  1. It will challenge you

Business programs can be some of the most challenging programs out there – in a good way of course. When you finish your studies, you’ll emerge a more logical thinker, and you’ll have the knowledge you need to take on any number of challenges later in life (both personally and professionally).

  1. Specialise by combining skills

At IMM, it’s possible to combine a business program with another short-course of your choice. This way, if you’re interested in business but you also want to pursue a career in another field (such as marketing or supply chain), you can do one or more of our specialist online courses to obtain additional, more specialised skills.

Contact one of our consultants at info@immgsm.co.za for more information.

As a Business Management student, you will receive a well-rounded, broad-based education that equips you with the skills that are always in demand in the workplace. The different types of knowledge and training that you acquire from a BCom degree can also help you decide which particular skill you could possibly concentrate on for your future career. Whether you decide to pursue further studies in accounting, human resources or whichever direction you decide, a degree in Business Management prepares you for this.

Do you think you’re tough enough to survive this competitive industry? Enquire about our Bachelor of Commerce (BCom) in Marketing and Management Science programme here: