Influencer marketing is on the rise – even in South Africa – but there can be no greater endorsement of a product than having one of the world’s favourite royals stepping out in it. Lucinda Jordaan tracks the Veldskoen story. If ever there was a case for celebrity endorsement, Veldskoen has it. The innovative start-up, founded in South Africa in 2017, had steadily been making inroads into the UK market when they got a call from one of the country’s largest newspapers, The Times, this past February. “The editor had spotted Prince Harry in a pair of veldskoene and…
Veldskoen: Stepping out of the comfort zone
Read More