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How has the marketing industry changed over the past few years?

31 May 2022
Categories: General, Marketing

Marketing has never been simple, but marketing was much simpler just a few years ago. The main objective of marketing used to be to create a smart, attention-grabbing marketing communication and then strategically place it to get as many views as possible. Today, marketers have to be much smarter and more intentional. Consumers are discerning and need more than a clever advert to be swayed. In today’s climate, marketers need to have a good understanding of human nature. Striking graphics, catchy slogans, and good copywriting aren’t enough. Marketers need social insight to truly capture the attention of their target market.

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Marketing gold at the tips of mobile fingers

6 May 2019
Categories: General

Opinions offer brands an opportunity to tap into the minds of consumers who now, more than ever before, demand authentic communication and transparency from the makers of the products and services they use, writes Tanya van Tonder. Access to social media has elevated consumers over corporate marketing. Armed with their smartphones, they have a powerful voice, which they’re only too happy to use. Consumers are unforgiving and vocal when companies let them down or run campaigns perceived as disrespectful, and often turn to social media to vent their disapproval. All of which makes brands more vulnerable to consumer sentiment.

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