Co-founder and owner of South Africa’s largest independent advertising firm Joe Public, Pepe Marais’s recently published book Growing Greatness is part autobiography, part account of the rise, fall and rise of Joe Public, and part how-to guide to discovering the deeper purpose of a business. Tracey McDonald proposed I write…
We are living in times of change and unpredictability, and this social milieu translates into a drive to disrupt. Disruption is in vogue within the marketing fraternity and is frequently the go-to for almost every brand strategy. This creates hype, but how many brands actually disrupt their market landscape? More…
Boardroom Bingo relieves the tedium of those seemingly aimless and endless management meetings like nothing you’ve tried before – other than a Valium smoothie. The Boardroom version is just like regular bingo, except that instead of someone calling out random numbers printed on ping-pong balls, you mark your card whenever…
Relationships are the key differentiator in the 21st century and brands failing to respond to this will ultimately succumb, write Professors Mari Jansen van Rensburg and Angelo Nicolaides. Gone are the days of closely guarded designs and confidential pricing structures. Today, it takes a few clicks to download…
Pretoria Student Support Centre welcomes students attending Registration Day…
IMM Graduate School staff proudly participated in Mandela Day 2018, and raised at least 100 packs of sanitary pads for girls who can’t afford these basic necessities, in honour of Tata’s 100th birthday. Photos of Stellenbosch Student Support Centre staff – proudly participating…
IMM Graduate School is stepping up our qualifications. Students attended an info session held in Milpark, Johannesburg on Mon, 4 June to find out about exciting curriculum changes for 2018 semester 2.
