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The ins and outs of successful rewards and loyalty programmes

20 April 2020
Categories: Customers, Newsletters

Research has shown middle-income South Africans are members of at least nine loyalty plans, while membership is set to grow as smartphones penetrate more of the market. JUSTIN BROWN finds out more about what makes a rewards programme successful, and where opportunities lie. Over 24 million South Africans are members of rewards and loyalty programmes, of which there are more than 100 in existence. The most popular schemes are those offered by grocery, health and beauty retailers. Steve Burnstone, CEO of Eighty20, a Cape Town-based consultancy, says his company’s research found that middle-income South Africans were members of, on…

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Distance Learning with IMM Graduate School

15 February 2019
Categories: Advertising, Business Management, Customers, Export Management, Finance, General, Leadership, Marketing, Programmes, Supply Chain

Have you asked yourself where you want to be in five years’ time? That’s a question we ask ourselves throughout our lives.  Probably the most common answer is to secure your future and have a well-paid job, or in many instances, running your own business. Of course, the trigger here would be to have graduated with a degree, certificate or diploma. But you might be in the situation where you  either can’t afford to attend university full-time or you are dependent on a job to support yourself or your family.  The solution would be to consider part-time distance/online study. Fortunately,…

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