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Why the traditional B2C model is dead

Digital marketing is changing the marketing game rapidly and all marketers need to catch up.  If you have not immersed yourself in the waters of the Fourth Industrial Revolution (4IR) yet, it is time to dive straight into the deep end. Not only has the 4IR changed the way businesses relate to customers, it has changed the way businesses relate to themselves. Business with personality To be relevant to people, and to remain relevant, businesses need to have a personality. They can no longer afford to just have a brand; they need to be a brand and subsequently business…

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Andy Rice – on the courage to realise risk

Infobesity: Mathemagician Andy Rice on the courage to realise risk 4IR presents various challenges for today’s marketers – none more so than the courage to up their appetite for risk in today’s data-driven world, notes ad legend Andy Rice. LUCINDA JORDAAN reports. Andy Rice needs little introduction. The award-winning brand strategist’s illustrious career includes him heading up Ogilvy Johannesburg’s account planning department before founding Yellowwood Brand Architects, South Africa’s first brand strategy consultancy. A recipient of the AdFocus lifetime achievement award, among others, Rice cemented his stature as South Africa’s foremost ad commentator as co-host of Talk Radio 702’s…

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How 4IR will change the way we work

Technology, the big disruptor, is itself constantly disrupting, and the challenges this brings demand a shift in our attitudes and perceptions, too. LUCINDA JORDAAN talks to Shavani Naidoo and Deborah Schepers. Whether you’re a farmer or urbanite, student or CEO, there’s no escaping the disruption of 4IR on all aspects of life – and none more so than the world of work. According to a McKinsey Global Institute foresights report on the future of work, up to 375 million workers may need to change their occupational category by 2030, and digital work could contribute $2.7 trillion to global GDP…

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