The marketing world is teeming with generative AI tools, like ChatGPT, which drafts your blog, Midjourney, which designs your campaign visuals, and automation platforms schedule, personalise, and optimise content in real time. The capabilities are staggering. But here’s the big question: with all this powerful tech, are human marketers…
The youth of South Africa are indeed rewriting the traditional occupational norms. The new generation of Gen Z and Millennials is becoming entrepreneurial, not only out of necessity, but to express, empower, and innovate, especially under increasingly volatile unemployment rates and an ever-changing economic backdrop. Welcome to the side…
We live in an age where data is abundant, some would say too abundant. Every click, comment, and customer action is tracked, stored, and analysed. For marketing managers, this should be a goldmine. But in practice, it often feels more like quicksand. The problem isn’t a lack of information,…
Historically, the Red Sea has been a tapestry of global trade, bringing together the goods of the East with those of the West via the Suez Canal. But disruptions in the region – largely due to geopolitical tensions, attacks on commercial vessels, and increased security concerns – have triggered…
Marketing is central to the economic development of Africa, and institutions like the IMM Graduate School and the IMM Institute ensure that marketing professionals on the continent can meet the challenges of changing marketing environments. As a supporter of the African Marketing…
To truly get to grips with marketing to the modern African consumer it is essential to realise that you are appealing to a “peculiar” audience. Throw away the theories and rules that you thought you knew and spend more time studying the behaviour of these consumers. “It is…
