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The value of installing new technologies in supply chains

Incorporating new technologies into supply chains offers the business a range of benefits that leads to much-needed and wanted growth. Whether a business is in need of cost optimisation or to grow its revenue, adding new technology can contribute enormously to these goals. Adding new technology is also necessary for a business to thrive within today’s digital business sphere. Technologies like artificial intelligence, process automation, and deep analytics have become a must have in order to compete. Here are a few of the ways that new technologies incorporated into supply chains can add value to a business. What is a…

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Personalisation of Artificial Intelligence (AI) technology in marketing

With the uses for Artificial Intelligence continuing to emerge, it’s becoming increasingly important for marketers to understand the value AI technology can bring to business, as well as the pitfalls one may find when faced with generic AI features and technology. While the tech industry continues to niche AI technologies to further serve mankind, programmers have in some instances failed to consider the impact that generic responses and robotic messaging can have on consumers. So, as marketers we need to be asking “What can we do to personalise AI technology” for our customers and to the benefit of the organisation?…

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Digital Marketing Tools that are expected to be trendy in 2022

Digital Marketing trends have continued to grow over the past year, especially given the COVID-19 pandemic. People have found different and new ways to optimise their time and entertain themselves and their families using online platforms and digital technology. The same can be said for businesses, small and big, who have had to utilise new tools to increase engagement, performance and overall value with their consumers. They have in many cases been forced to better use online strategies like Search Engine Optimisation in order to be found by customers in an increasingly competitive landscape – Google’s search results page.

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The impact of AI on Customer Relationship Management and the Customer Product Adoption Processes

Dr Myles Wakeham, Mr Carl Wakeham and Ms Maria Hamman INTRODUCTION TO ARTIFICIAL INTELLIGENCE Artificial Intelligence (AI) refers to the creation of human-like intelligence that can process, learn, reason, plan, and discern natural language. AI comes in three forms, namely, narrow AI, which we are involved with on a daily basis and which is designed to perform specific tasks within an area (technology with intelligence in a particular domain) and general AI which is not area-specific and can learn and perform tasks anywhere and finally strong AI, which is an artificial super intelligence. Thus far, we…

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Robots vs Humans: A compelling story of a powerful and impactful experience

Ads24 won a bronze in the 2019 Assegai Integrated Marketing Awards for its Food for Thought experiential media campaign. In its third year, the 2019 event was themed Robots vs Humans. This is the case study on how the award-winning activation was conceptualised and rolled out. To cut through the plethora of activations and events aimed at media agencies and advertisers, Ads24 required a single-minded reason for its existence. It was out of this that Food for Thought was conceptualised, packaged and promoted to inspire and inform targeted individuals about cutting edge developments impacting on their careers and their…

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12 Digital Marketing Trends and Innovations For 2020

Alex Membrillo Source: https://www.cardinaldigitalmarketing.com/blog/12-digital-marketing-trends-and-innovations-for-2020/ Technology has turned the world into a global village in terms of effortlessly connecting people from all different countries and cultures. Sharing information is more accessible than it ever has before, making it much easier to generate product awareness or promote your service. And since the internet is such a powerful tool that can be used to generate ROI, investing in digital marketing cannot be ignored. According to eMarketer, “worldwide digital ad spend is predicted to reach over $375 billion by 2021.”     Therefore, to keep up with your competition then you must keep…

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AI: Should we be worried?

Technology has become an integral part of our lives and continues to develop still. Advancements in almost every field (more notably the medical and engineering industries) are largely affected and improved by ongoing technological developments. We are constantly confronted by artificial intelligence these days, whether you know it or not. For context, Techopedia defines Artificial Intelligence as “an area of computer science that emphasizes the creation of intelligent machines that work and react like humans”. A little history Although AI only emerged in our personal lives a few year ago but the concept has been around for decades.

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Four big trends driving agility in market research

Every business wants to be ‘agile’ in today’s hyper-accelerated world. But what does that mean? Fast, iterative and adaptive agile research is a non-negotiable for companies moving into the next era of innovation work, says Nick Coates. The Agile Manifesto was developed by frustrated software developers in 2001. Instead of document driven and heavy processes, it encouraged rapid and flexible responses to consumer input. In recent years, this has stretched to the area of consumer insight, and agility has now become an urgent imperative in the research process. Fast, iterative and adaptive agile research is a non-negotiable for companies moving…

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