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AI: Should we be worried?

Technology has become an integral part of our lives and continues to develop still. Advancements in almost every field (more notably the medical and engineering industries) are largely affected and improved by ongoing technological developments. We are constantly confronted by artificial intelligence these days, whether you know it or…

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Four big trends driving agility in market research

Every business wants to be ‘agile’ in today’s hyper-accelerated world. But what does that mean? Fast, iterative and adaptive agile research is a non-negotiable for companies moving into the next era of innovation work, says Nick Coates. The Agile Manifesto was developed by frustrated software developers in 2001. Instead of…

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