The Age of Artificial Intelligence Marketing In the digital age, technology is transforming every industry, and marketing is no exception. With the rise of artificial intelligence, marketers have a powerful new tool at their disposal. Artificial intelligence marketing (AIM) is changing the way companies approach marketing, enabling them to…
Artificial Intelligence (AI) is changing the game for marketers in today’s fast-paced and competitive digital landscape. With the use of AI tools, marketers can streamline their marketing efforts and achieve better results through automation, personalisation, and data analysis. In this blog, we will explore the benefits of…
Artificial intelligence (AI) has been transforming various industries, and supply chain management is no exception. AI is having a profound impact on the way businesses manage their supply chains, enabling them to improve efficiency, reduce costs, and increase overall profitability. In this blog, we will explore the impact of AI…
Incorporating new technologies into supply chains offers the business a range of benefits that leads to much-needed and wanted growth. Whether a business is in need of cost optimisation or to grow its revenue, adding new technology can contribute enormously to these goals. Adding new technology is also necessary for…
With the uses for Artificial Intelligence continuing to emerge, it’s becoming increasingly important for marketers to understand the value AI technology can bring to business, as well as the pitfalls one may find when faced with generic AI features and technology. While the tech industry continues to niche AI technologies…
Digital Marketing trends have continued to grow over the past year, especially given the COVID-19 pandemic. People have found different and new ways to optimise their time and entertain themselves and their families using online platforms and digital technology. The same can be said for businesses, small and big,…
One thing is for sure: AI marketing is not going anywhere soon. Recent research suggests 80% of marketing leaders believe AI will impact marketing in the next three years, writes DEBBIE PEARSON. Today, common definitions of artificial intelligence (AI) focus on automation. We know machine learning provides computers with…
Dr Myles Wakeham, Mr Carl Wakeham and Ms Maria Hamman INTRODUCTION TO ARTIFICIAL INTELLIGENCE Artificial Intelligence (AI) refers to the creation of human-like intelligence that can process, learn, reason, plan, and discern natural language. AI comes in three forms, namely, narrow AI, which we are involved with…
Ads24 won a bronze in the 2019 Assegai Integrated Marketing Awards for its Food for Thought experiential media campaign. In its third year, the 2019 event was themed Robots vs Humans. This is the case study on how the award-winning activation was conceptualised and rolled out. To cut through…
Alex Membrillo Source: https://www.cardinaldigitalmarketing.com/blog/12-digital-marketing-trends-and-innovations-for-2020/ Technology has turned the world into a global village in terms of effortlessly connecting people from all different countries and cultures. Sharing information is more accessible than it ever has before, making it much easier to generate product awareness or promote your service. And…
