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Customers as brand ambassadors

Social media helps brands to connect and become more engaged with its target audience. Of course, there is a difference between customers who (out of love for it or habit) use a product without promoting it, and customers who promote and post about their favourite brands and products on social media. A major goal for businesses is to turn their regular customers into loyal super-fans. The way consumers talk about their user experiences has changed over time. With the presence of social media, consumers are able to instantly share their positive experiences with their potentially large social media following. Since…

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These shoes were made for walking the road to success

Watching IMM Graduate School’s Pearls of Wisdom video, one can’t help but feel a stirring sense of the opportunity, excellence and success of the institution’s brand. Michael Bratt takes a look at the campaign. There’s a reason shoes are a recurring motif in the latest IMM Graduate School’s marketing campaign. And it’s not just because having an IMM qualification gives you a foot in the door… Shoes were used to creatively convey the key message that walking in the steps of successful IMM Graduate School alumni gives a students a sense of what can be achieved, while also being…

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