csr

Corporate Social Responsibility (CSR) is about PR right? Well yes, and no… The truth is that there are numerous strategic reasons for companies to participate in CSR and the potential positive impact on the company’s bottom line can far outweigh the cost of investment. Conversely not investing in CSR can have a devastating if not fatal impact on a company. The reality is that it is no longer a question of “can a company afford to include CSR in their company strategy (and budget)?” but rather “can they afford not to?” Here are a few reasons why: Consumers are…