Semester 1 Registrations for new students close on 31 March. Module restrictions apply. Apply Now!.

Improve your conversion rate with lifecycle marketing

If you want someone to buy you an ice-cream you don’t just walk up to them and say “Hey you buy me an ice-cream”. You would first introduce yourself and strike up a conversation. The aim would be to develop a relationship with points of common interest, you would then introduce the right messages at the right time about how hot it is say, or perhaps invoke a happy childhood memory of having ice-cream and then when you can see his mouth is watering for an ice-cream you mention that the little gelato shop on the corner makes the…

Read More

The Human side of marketing

Market Business News explains that marketing is “the activities of a business related to buying and selling a product or service. It involves finding out what consumers want and determining whether it is possible to produce it at the right price.” Additionally, marketing allows for the introduction and promotion of a service or a product to any potential customers. Considering a business revolves around its customers, without (successful) marketing, the business will fail. Modern marketing focuses on engaging with customers on an emotional level by building trust, telling meaningful stories and showcasing the human side of a brand.

Read More

The impact of the product lifecycle on business logistics

According to Jooste (2014), marketing is defined as “… the process by which organisations satisfy the needs of consumers by creating, communicating and delivering value for customers in the form of ideas, goods and services to facilitate satisfying exchange relationships, in ways that benefit both organisations and customers”. Pienaar and Vogt (2012) posit that business logistics is “…concerned with the inbound movement of materials and supplies and the outbound movement of finished products. The goal is the delivery of the finished products required by the marketing department to the point where they are needed and when they are needed in…

Read More