digital age

Marketing has been around for as long as people have been selling things but officially arose as a career choice in the early 1900s. Having said that, marketing as a discipline is relatively new compared to economics, production and accounting. Marketing is broadly defined as “activities undertaken by a company to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses”. Traditional vs digital marketing In this digital age, we as consumers are constantly confronted by technology and the internet. Some people use the internet for anything…