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Is Marketing a good career choice?

Marketing has been around for as long as people have been selling things but officially arose as a career choice in the early 1900s. Having said that, marketing as a discipline is relatively new compared to economics, production and accounting. Marketing is broadly defined as “activities undertaken by a company to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses”. Traditional vs digital marketing In this digital age, we as consumers are constantly confronted by technology and the internet. Some people use the internet for anything…

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Death of all salesmen: Waiting for the final curtain to fall?

In February 1949 Arthur Miller’s most famous and now much celebrated play, Death of a Salesman first opened at the Morosco Theatre on Broadway. The story focuses on the last 24 hours of salesman Willy Loman’s life, tackling major themes including loss of identity, superficial ideals and a man’s appetite for accepting change within himself and society. In some respects, those of us engaged in sales roles of one kind or another may find ourselves grappling with the same issues faced by Willy in his tumultuous final hours.  ‘Sales’ is a vocation under assault. What is the role of the modern…

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