What if your next big idea could be born in the dark? This blog explores how South Africans used load shedding as the spark for thriving side hustles. From candle-making in Soweto to solar empires built from blackout demand, these stories prove that even power cuts can lead to powerful opportunities. Ready to ignite your own load shedding side hustle?
We’ve just come out of Youth Month, a reminder of the incredible power, potential, and passion of South Africa’s young people. This year, we’re shining a light on six remarkable young entrepreneurs whose journeys into 2025 are reshaping industries, uplifting communities, and inspiring the next generation. 1. Farirai Sanyika –…
In a globalised world where brands seem to fade into a common market landscape, standing out means looking inside. Across Africa, Afrocentric branding is becoming one of those forces picking up in the wind. This is not about just “being African”; it is about standing tall…
The marketing world is teeming with generative AI tools, like ChatGPT, which drafts your blog, Midjourney, which designs your campaign visuals, and automation platforms schedule, personalise, and optimise content in real time. The capabilities are staggering. But here’s the big question: with all this powerful tech, are human marketers still…
In South Africa, WhatsApp is renowned for daily communication among millions of users. However, despite its high acceptance, several local businesses have not really utilised WhatsApp’s Business API tool to engage customers in sales. Automated responses, in-chat shopping, and detailed customer care have yet to serve…
This blog looks at the digital marketing arena as practiced in South Africa today, focusing on key global and local trends that are likely to shape the industry by 2025, and how businesses can remain competitive. For those who wish to make it a career and climb up to the…
Staying ahead in the digital marketing game is incredibly important for both agencies and brands, and this is what Rogerwilco is trying to do. Rogerwilco, a top-notch digital customer experience agency, is leading the charge into a whole new era of marketing. They’ve teamed up with Ergon Neuroscience to…
In the area of digital marketing, the advent of artificial intelligence (AI) has positioned itself as a robust comrade, vowing to elevate operational effectiveness, furnish pinpointed discernments, and administer customised encounters for users. Nevertheless, amid the scurry to harness the potential of AI utilities, certain entities in the digital…
Since the advance of technology, marketing has never been the same. Today, businesses and marketers have utilised technology to create digital marketing. Digital marketing is a form of marketing that uses online media to spread brand messages and content. Digital marketing distributes brand messages and content through search engines, social…
As things start to settle into a ‘new normal’, companies are in a better position to assess emerging digital trends and identify which ones are here to stay. There is no doubt the accelerated adoption of digital technologies during the pandemic will continue into the post-pandemic recovery, writes NOELEEN…
