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IMM Graduate School is offering fast-paced express courses that you can do in less than 1 week for just R475 per course while in lockdown

Covid-19 is here and it’s not going to disappear overnight. South Africans still have a long way to go in the fight against the corona virus before life returns back to normal. With the country in lockdown for 21 days, millions of South Africans are beginning to feel the pinch…

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Why the traditional B2C model is dead

Digital marketing is changing the marketing game rapidly and all marketers need to catch up.  If you have not immersed yourself in the waters of the Fourth Industrial Revolution (4IR) yet, it is time to dive straight into the deep end. Not only has the 4IR changed the way…

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12 Digital Marketing Trends and Innovations For 2020

Alex Membrillo Source: https://www.cardinaldigitalmarketing.com/blog/12-digital-marketing-trends-and-innovations-for-2020/ Technology has turned the world into a global village in terms of effortlessly connecting people from all different countries and cultures. Sharing information is more accessible than it ever has before, making it much easier to generate product awareness or promote your service. And…

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Top marketing trends for 2020

Christian Thomson Forbes Councils Member – Oct 3, 2019 Source: https://www.forbes.com/sites/forbesagencycouncil/2019/10/03/top-marketing-trends-for-2020/#1fd6396613d5 With the speed at which modern technology is growing and evolving, it is no surprise that everything that relies on it must move at a similarly breakneck pace. Digital marketing is no exception. With constant updates, new techniques,…

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Winning in the game of sports sponsorship

With the Cricket World Cup, Afcon, Netball World Cup and now the Rugby World Cup taking place, Michael Bratt explores this valuable marketing option, and the intricacies involved in it. This year has been a bumper time for major sporting competitions; with the Cricket World Cup, the Women’s Soccer…

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Is Marketing a good career choice?

Marketing has been around for as long as people have been selling things but officially arose as a career choice in the early 1900s. Having said that, marketing as a discipline is relatively new compared to economics, production and accounting. Marketing is broadly defined as “activities undertaken by a…

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Social Media Management

Social Media has infiltrated nearly every aspect of our lives  Social media is constantly evolving and has infiltrated nearly every aspect of our lives – keeping up with it isn’t an easy task. Of course, social media isn’t just for personal use -it has become an integral part of digital…

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The scope of a Digital Marketing Career

Marketing is an integral part of any business, so it makes sense that only the best of the best would be tasked with the responsibility of creating awareness and promoting a brand. It’s a highly lucrative career, but only if you have the right skills and training. Of course, there’s…

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