The debate of whether digital or traditional marketing is most valuable or otherwise more effective is an endless one. However, since the Covid-19 pandemic first hit, the shift towards digital has been exponential as traditional channels for advertising have come under pressure, become a lot more expensive and in some cases, obsolete. As consumers have had to adjust their lifestyle habits during this time, their media habits have also changed; creating very real consequences for the ‘traditional’ media industry and new, accelerated opportunities for its ‘digital’ counterparts. What’s the difference? When we refer to ‘traditional marketing’, we…
Digital vs traditional marketing – how has it been influenced by COVID-19?
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