Early bird registrations are now open Study in 2023 at 2022 fees. Enquire now.

Digital vs traditional marketing – how has it been influenced by COVID-19?

The debate of whether digital or traditional marketing is most valuable or otherwise more effective is an endless one. However, since the Covid-19 pandemic first hit, the shift towards digital has been exponential as traditional channels for advertising have come under pressure, become a lot more expensive and in some cases, obsolete.   As consumers have had to adjust their lifestyle habits during this time, their media habits have also changed; creating very real consequences for the ‘traditional’ media industry and new, accelerated opportunities for its ‘digital’ counterparts.   What’s the difference? When we refer to ‘traditional marketing’, we…

Read More

Integrate your marketing efforts so that the whole is worth more than the sum of its parts

As more and more digital marketing channels such as Instagram, Snapchat and Pinterest and digital platforms like Google, Facebook and Twitter, grow in popularity with consumers, marketers now more than ever need to be integrating their communication efforts. Traditionally, definitions of integrated marketing have focused on integrated marketing communications (IMC), but these are no longer fit for purpose, since they imply an old media mindset of campaigns with broadcast and push communications that are one-way and not interactive. Digital media and the web have brought us the opportunity to share via social media (including UGC, user generated content) and…

Read More