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digital transformation

Digital Transformation in Supply Chain Operations

23 January 2023
Categories: General, Supply Chain

Digital technologies are rapidly transforming the way that businesses operate, including supply chain management. Digital transformation’s gradual emergence and the ongoing development of several work process technologies have given rise to new aspects. The emergence of the Internet of Things (IoT) and other connected devices has profoundly affected the operational efficiency of the supply chain. Finance, sourcing, and warehousing are just a few of the areas of supply chain operations where the expansion of digital transformation is evident. What is digital transformation? The integration of digital technology across all functions of an organisation is known as “digital transformation,” and…

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Libations to the Advertising Gods: Raising a Glass to What We’ve Lost, and What We’ve Learned

25 August 2020
Categories: General, Marketing

By Antonis Kocheilas of Ogilvy on Jul 31 2020 – 3:00pm Change is hard, but we have the chance to reinvent what we do In ancient times, the libation was a ritualistic pouring of a liquid as an offering to a deity. It represented sacrifice; we give this up to you in the hopes that we’ll get something back. Something was lost, but something was also gained. We have lost quite a lot through the first half of 2020. The coronavirus pandemic’s spread across the world has radically altered nearly every aspect of our lives. We have lost loved ones,…

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The duality of hats: A pracademic perspective

24 January 2020
Categories: General

At a recent IMM Graduate School forum, SEAN McCOY facilitated the Marketing the Future sessions as master of ceremonies, channelling an exciting line-up of speakers on the subject of “unlocking the human element in the digital era”. It was here that the topic of the “pracademic” arose. While used fairly informally, the term ‘pracademic’ triggered some interesting discussions and prompted this article to offer a perspective on what is meant by the description and how it applies to higher learning and the world of work, relevant to both marketing and the business sector generally. During the forum, I introduced…

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A critical skills shortage in digital marketing could mean job opportunities for 2020 school leavers

7 January 2020
Categories: General

Why School Leavers will battle to find a job  As the class of 2019 are released into the big wide world of work, many parents are holding their breath, hoping that by some miracle their school leaver finds employment and start a successful career. Sadly, according to an unemployment report released by Statistics South Africa (Stats SA), youth’s (15 to 24) are far less likely to find a job or to be absorbed in the job market than those that are older. There is a general belief that total lack of experience counts against them and firms would…

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