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Vaccination Vacation – how the Maldives hopes to boost their economy through a vaccination vacation

31 August 2021
Categories: General

The Maldives has suffered significantly due to the border closures during the COVID-19 pandemic. However, through a loyalty programme and their vaccination-vacation concept, the country hopes to rejuvenate its tourism industry. The Maldives – a paradise on earth that needs no introduction. This small, picturesque country made up of several islands mainly developed for tourists, holidaymakers and famously, honeymooners, has seen a considerable dip in revenue since border closures due to the COVID-19 pandemic. Thus, the Maldives will soon offer tourists vaccinations on arrival as part of the country’s three-pointed initiative to revitalise its…

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2020 could be the year of the entrepreneur in South Africa

25 October 2019
Categories: General

South Africa is home to many aspiring entrepreneurs and with the unemployment rate currently sitting at 29%, it may just be the answer to South Africa’s shrinking economy. Never before has there been such a dire need for entrepreneurs to positively impact and transform the community. Small business represents the greatest opportunity this country has to grow the tax base and provide employment. In an effort to assist small business an economic policy paper titled Transformation, Inclusive Growth and Competitiveness: Towards an Economic Strategy for South Africa has been released and proposes the following steps to promote growth in small,…

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African consumer prosperity: Big dreams or actual spend?

20 September 2019
Categories: General

When it comes to whether Sub-Saharan African consumers are feeling more prosperous and how this influences their propensity to purchase, Nielsen Africa MD Bryan Sun says markets are significantly polarised in terms of feeling ‘better off’. It is therefore imperative to dig deeper to gain a comprehensive understanding of how consumers truly feel about improvements to their lives and the impact this will have on their purchasing behaviour. Across Sub-Saharan Africa (SSA) there are a considerable number of consumers who feel optimistic about improvements in their quality of life and financial wellbeing, despite their relatively lower levels of income…

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