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Libations to the Advertising Gods: Raising a Glass to What We’ve Lost, and What We’ve Learned

25 August 2020
Categories: General, Marketing

By Antonis Kocheilas of Ogilvy on Jul 31 2020 – 3:00pm Change is hard, but we have the chance to reinvent what we do In ancient times, the libation was a ritualistic pouring of a liquid as an offering to a deity. It represented sacrifice; we give this up to you in the hopes that we’ll get something back. Something was lost, but something was also gained. We have lost quite a lot through the first half of 2020. The coronavirus pandemic’s spread across the world has radically altered nearly every aspect of our lives. We have lost loved ones,…

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Digital Marketing as a career

25 August 2020
Categories: General, Marketing

A study by Hootsuite has shown that we spend an average of 6 hours a day online, to put that in perspective it’s a quarter of our lives. Whether we are scanning social media channels on our phone, ordering groceries through an online app via a tablet or planning a holiday on a laptop, PC or smart TV, access to the internet has become an integrated necessity of our lives. With so much time being spent online and the decline of other traditional forms of marketing, branding and advertising in the digital space has become a necessity if…

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The Bedroom at Arles

11 August 2020
Categories: General, Marketing

It was given to me to be in its presence twice:- once at the Van Gogh House in Amsterdam and once at the National Gallery in Canberra.  Both times I was under severe strain.  In Amsterdam, my anxiety came from being part of a group who thought that 48 hours in Amsterdam demanded more earthly forays into the sort of pleasure you seek when you are 22 years old and have the run of a city famous for its pleasures on display for the ultimate select before you pay.  In Canberra, the stress came from having only 5 hours…

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Online Learning and it’s Geographies

11 August 2020
Categories: General, Marketing

The presence of geography in information has an integral reality about it which is not always recognised and appreciated.  The reasons for this are myriad, but the extent to which the geography is unequivocal in its presence, ingrained in the context, and uninvited but still impossible to exclude, have made it seem like a seamless part, forever poised at the edges of our thinking but more often ignored and waiting in vain for the curtain call of recognition. The geography of the moment or of the experience is, however, superbly significant, whether we understand or recognise it or not. …

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Masks, sanitisers and Zoom – local team takes TV ad production to a new level

9 July 2020
Categories: General, Marketing

What did it take to shoot a TV ad during South Africa’s lockdown? Over 75 hours of Zoom meetings, 48 Skype casting calls and four remote callbacks, six hours of online cast rehearsals, five virtual location reccies, over 1500 WhatsApp messages, 200 emails, hundreds of phone calls, and a very unusual kind of shoot day. All this to bring the new A.Vogel Echinaforce TV commercial to screens in time for winter and generate much needed income for over 35 people, mostly freelance professionals whose earnings would be among those hardest hit by the lockdown. Initially as commercial director Dani…

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