July 2020 – Is there a place for high-budget TV ads – the kind where crowds of hundreds clink glasses as they dance together in a small space? Or is the future of marketing looking a lot more low key? Connection, connection, connection. If there is anything that emerged…
Johannesburg, September 2020 – Grade 12 is the most critical year of any learner’s academic life; the bridge between secondary and higher education, as it were. For the more than 700 000 students enrolled in matric, this final year has become far more than a challenge. With Covid-19 stalking…
23 July 2020 – Altruism is not a new concept for brands. There has been much discussion about being purpose-led and ‘having heart’ at the core of a business model, but never before has this been more important than during the global COVID-19 pandemic. As far back as 2013,…
Scrolling through social media is the last thing most people do before they go to sleep and the first thing they do right after they wake up. Let us have a look at some interesting average social media user stats. Daily time spent on Facebook is 58 min. Daily…
The first thing people associate with university degrees and diplomas is a guarantee of financial stability, but in recent times this association has been proven insufficient. Some employers are of the opinion that short course qualifications that are recent, relevant and specific of a person’s current skills requirements are…
Demand from students wanting to study in Stellenbosch has resulted in the growth of the IMM Graduate School in this historic Winelands town. A new campus will open its doors on 4 January 2021.GLENDA NEVILL reports. The IMM Graduate School has had a presence in Stellenbosch for many years,…
Unless we build a strong, inclusive economy, South Africa (and every company in South Africa) is in big trouble. Supplier development and transformed supply chains are key to this. GLENDA NEVILL reports. The work many South African companies do in terms of supplier development is quite “remarkable” because they…
With an expected 500 million mobile-money users on the African continent in 2020, KENNETH MUTUMA, Head of Ad Operations at iProspect Kenya, investigates the potential opportunities within e-commerce and marketing When the first mobile device was launched more than three decades ago, Africa wasn’t expected to be at the cusp…
It is time to shake off the doom and gloom of working under Covid-19 conditions and make more informed business decisions for more effective marketing results, now and in future, writes Having lived with the global pandemic for six months now, economies are starting to slowly reopen, to…
Digital technology has disrupted traditional marketing models, forcing marketers to rethink how they develop and implement their marketing strategy. To help you with your transition into the new digital marketing era, we have created a Digital Marketing Strategy course series consisting of four online express courses that can…
