In today’s fast-paced and ever-changing world, the concept of relevance has taken on a whole new level of significance for students and professionals alike. Being relevant means being closely connected or appropriate to what is being done or considered. It means fitting the role or responsibility presented. It is important…
As a student and working professional, you want to be in demand, and with an IMM Graduate School qualification you can be. Being in demand means being qualified and sought after for occupations that are currently experiencing a shortage of skilled workers. It means having the skills, knowledge,…
Andrea Kraushaar Andrea Kraushaar, Research & Insights Director at Youth Dynamix presents the topic “Is it time to declutter the under 16 advertising space?”…
Find out about the Postgraduate course offerings from the IMM Graduate School. Q&A Evening with Faculty.
In the past, a supply chain strategy would focus on long-term goals. But in an ever-changing world, these goals have shape-shifted into short-term aims and often have to change in situ. DR MYLES WAKEHAM and CARL WAKEHAM investigate how SCM education can be morphed in order to meet such…
We as leaders – young and old – need to create an African narrative and drive our own African agendas. The Shared Value Africa Initiative is designed to do just that, writes TIEKIE BARNARD.“Africa Unity starts with you and I, recognising each other as brothers and sisters, irrespective of…
Forresters authorised South African research partner JOAN OSTERLOH takes a look at the macro research into customer behaviour, motivation and intent as we hit our stride in 2022. As the focus of digital transformation shifts and we enter a privacy-first world, it will become more important for businesses to…
Forward focused, evolved and empowered, Generation Z is studying and entering the workforce. They also hold 55% of the spending power, valued at over R100 billion, so they need to be taken seriously. JANE LYNE-KRITZINGER defines what marketers need to know about GenZ in 2022. Following closely in the…
There’s no doubt the Covid-19 pandemic hastened ecommerce across industry sectors. ORESTI PATRICIOS delves into what marketers should know about ensuring consumer loyalty and ecommerce offerings that stand out above the rest. The Covid-19 pandemic has led to the acceleration of digital transformation in South Africa. From March 2020,…
The South African Breweries recently appointed SPHE VUNDLA as Corporate Brand Director. Here, he uncovers the unique challenges this massive business faces. The only way to manage the integration of multiple brands across multiple agencies is by establishing a strong rhythm and efficient ways of operating, while becoming an…
