Due to social and cultural shifts, the decision-making processes of B2B customers have shifted as well. B2B marketing is when one business markets itself to another business. This takes place when the products or services of one company are needed for the other company to operate or improve. B2B marketing…
In the past, a supply chain strategy would focus on long-term goals. But in an ever-changing world, these goals have shape-shifted into short-term aims and often have to change in situ. DR MYLES WAKEHAM and CARL WAKEHAM investigate how SCM education can be morphed in order to meet such…
We as leaders – young and old – need to create an African narrative and drive our own African agendas. The Shared Value Africa Initiative is designed to do just that, writes TIEKIE BARNARD.“Africa Unity starts with you and I, recognising each other as brothers and sisters, irrespective of…
Forresters authorised South African research partner JOAN OSTERLOH takes a look at the macro research into customer behaviour, motivation and intent as we hit our stride in 2022. As the focus of digital transformation shifts and we enter a privacy-first world, it will become more important for businesses to…
Forward focused, evolved and empowered, Generation Z is studying and entering the workforce. They also hold 55% of the spending power, valued at over R100 billion, so they need to be taken seriously. JANE LYNE-KRITZINGER defines what marketers need to know about GenZ in 2022. Following closely in the…
Marketing fails to learn from The success of a marketing campaign largely depends on the concept and the quality of the initial idea. But without proper execution or planning, that good idea could flop badly. In today’s marketing climate, competition is rife and originality is one of the most valuable…
Being one of the fastest-growing consumer markets in the world, Africa is set to have 1.7 billion consumers by the end of the decade. The household consumption in Africa has been on the rise and has surpassed the rate of Africa’s gross domestic product (GDP) growth. Africa’s GDP growth has…
The use of cookies, specifically third-party cookies, has been a popular tool for marketers to target ads and personalise online experiences for years. But, these cookies are followed by distrust and controversy, which has brought on the death of the cookie. Cookies, also known as “tracking cookies” or “browser cookies”,…
The world of gaming has become one of the biggest industries on the planet. Over three billion people are active game players, which has seen many individuals and companies invest in this industry to take advantage of this. One of these companies has been Microsoft who has acquired Activision Blizzard.
Due to the COVID-19 pandemic, most businesses that do not have front-line workers have had to conduct business remotely. As lockdown restrictions have lightened, some businesses have gone back to the office, but many have chosen to keep remote working the new norm. Especially in the marketing industry, remote working…
