Estimated Reading Time: 4 Minutes Gone are the days when a catchy ad was enough to keep consumers interested. Using the free online resources available, anyone can create a stunning ad these days. This means that there’s a lot of noise out there and simply having a catchy brand…
Watch Tim Urban’s hilarious TED Talk as he explains what goes on in the mind of an expert procrastinator. Follow Urban as he takes us on a journey through YouTube binges, Wikipedia rabbit holes and bouts of staring out the window, and a close up look at India. Urban…
Technological innovation has changed more than just the way we live and work – it is also deeply impacting the way we learn. It’s hardly surprising then that, in their Global Shapers report, the World Economic Forum predicted that online learning is “the future of education”. LUCINDA JORDAAN talks…
Trust is the foundation of any successful relationship, whether professionally or personally and when it’s broken, it is extremely hard to repair. I had a supervisor if I was over one minute on my lunch time, she would send an email to remind me of my lunch hours, even…
Marketers should not only think of social and programmatic platforms as media – but also as technology platforms that allow them to customise their messages for select audiences, writes GRANT LAPPING. More than 30 years after the invention of the World Wide Web, many marketers still describe marketing on…
“I can’t talk right now, I’m busy.” Admit it, you have used that excuse at least once when talking to a telemarketer. Cold calling, which is jargon for an unrequested sales pitch, has come a long way since the term was first mentioned in volume 100 of The American…
Neil Patel Source: https://neilpatel.com/blog/marketing-trends/ The new year is right around the corner. And I know you are already prepared because you read this blog and tons of other marketing blogs, right? But here is the thing: I also read most of the popular marketing blogs, follow all of the…
Congratulations to Gertrude Mupapa who won her first semester with the IMM for free during a draw at the Harare Information Session on 22 January.
At a recent IMM Graduate School forum, SEAN McCOY facilitated the Marketing the Future sessions as master of ceremonies, channelling an exciting line-up of speakers on the subject of “unlocking the human element in the digital era”. It was here that the topic of the “pracademic” arose. While used…
Congratulations, you’ve made it! You’re finally done with high school and ready to start the next chapter. Don’t believe everything you see in movies though – higher education isn’t just fun and games. It takes hard work, dedication, and a dream for a bright future to be successful. Why…
