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Thought Leaders – modern day pioneers

The phrase ‘thought leader’ first appeared in 1887 in a description of Henry Ward Beecher, but its meaning has been redefined repeatedly over time. Forbes defines a thought leader as “an individual or firm that prospects, clients, referral sources, intermediaries and even competitors recognise as one of the foremost authorities in selected areas of specialisation, resulting in its being the go-to individual or organisation for said expertise”. Well that’s a mouth full! In simpler terms, thought leaders are knowledgeable and highly respected individuals or organisations in an industry. They are often in high demand by co-workers, colleagues, clients, customers,…

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The scope of a Digital Marketing Career

Marketing is an integral part of any business, so it makes sense that only the best of the best would be tasked with the responsibility of creating awareness and promoting a brand. It’s a highly lucrative career, but only if you have the right skills and training. Of course, there’s no shortage of guides and how-to’s online that promise to make you an expert in the marketing world – but these only scratch the surface. Industry experts like Neil Patel, Rand Fishkin and Jeff Bullas have all dished out a lot of articles explaining key marketing techniques and trends, but…

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