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marketing management qualifications

The difference between a BCom in Marketing Management and a BBA in Marketing Management

1 June 2023
Categories: General, Marketing

When it comes to pursuing a career in marketing, there are several paths you can take. One of the most common routes is to obtain a marketing management qualification from a reputable institution like The IMM Graduate School. However, choosing the right degree can be challenging, especially when two similar-sounding programmes, such as a BCom and BBA in Marketing Management, are available. In this blog, we will explore the difference between these two qualifications offered by IMM Graduate School. To begin, let’s define what a BCom in Marketing Management and a BBA in Marketing Management are.

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IMM Graduate School – Catering for Every Student’s Needs and Personalities

23 February 2023
Categories: General

At the IMM Graduate School, we cater for every student no matter their needs or personalities. With our array of study options, we give our students the flexibility to make the most of their time with us. Find out which type of student you are and see just how the IMM Graduate School caters to you. Are you a Real-time Rick? Rick is a traditional student who loves to soak up the campus atmosphere. He often spends hours in the resource centre or the chill zone, catching up on the latest trends and sharing with friends. He values the convenience…

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The Evolution of Marketing

25 July 2019
Categories: General

The marketing industry is constantly evolving and is an intricate blend of both strategy and technology. Previously, marketing was simply about trying to sell goods and services. These sales attempts may be as old as civilisation itself but the concept of marketing as we know it derives from the developments of the industrial revolution in the 18th and 19th centuries. It was during this time (the industrial revolution) that purchasing goods became easier for a consumer than make things themselves. The current definition of marketing is closer to “the management process through which goods and services move from concept…

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