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The difference between a BCom in Marketing Management and a BBA in Marketing Management

The difference between a BCom in Marketing Management and a BBA in Marketing Management

When it comes to pursuing a career in marketing, there are several paths you can take. One of the most common routes is to obtain a marketing management qualification from a reputable institution like The IMM Graduate School. However, choosing the right degree can be challenging, especially when two similar-sounding programmes, such as a BCom and BBA in Marketing Management, are available. In this blog, we will explore the difference between these two qualifications offered by IMM Graduate School.

To begin, let’s define what a BCom in Marketing Management and a BBA in Marketing Management are. Both of these programmes are undergraduate degrees that provide students with a comprehensive understanding of marketing principles and practices. The primary difference between the two programmes lies in their focus.

The BCom in Marketing and Management Science is a degree that combines marketing and management principles. Students in this programme learn about topics such as market research, business management, communication, business statistics, and economic principles. It also has a research focus and touches on financial management. This programme is designed to equip students with the skills and knowledge to become effective marketers in a variety of industries. This programme provides students with business, managerial, and marketing fundamentals. It affords specialisation, with the choice to major in either Supply Chain Management or Project Management. Both majors in this degree are aligned to skills shortages for qualified experts in these fields. Graduates who complete this degree can feel confident that they can operate successfully in the fields of marketing, commerce, and logistics as well as be contributors to society and the business community at large.

On the other hand, the BBA in Marketing Management is a degree that is more marketing orientates touching on topics like sales, key account management, and digital marketing applications. The BBA in Marketing Management is a highly sought-after degree. Leading industry employers ask for it by name.

The programme offers an advanced understanding of economics, financial management, and the economic context and systems within which organisations operate. Students are taught to analyse and interpret market research, identify target markets, influence consumer behaviour, and develop and execute effectual marketing strategies that align with the business objectives of the organisation.

Graduates are primed to pursue careers in international marketing, marketing management, sales, advertising, business development, and digital marketing.


It’s worth noting that both marketing management qualifications offered by IMM Graduate School provide a solid foundation when it comes to marketing principles and practices. However, the BCom and BBA programmes have different areas of focus, and students should choose the programme that aligns with their interests and career goals.

In conclusion

While both the BCom and BBA in Marketing Management offered by IMM Graduate School provide students with a strong foundation in marketing principles and practices, graduates of each programme will have different career paths available to them. It’s essential to choose the programme that aligns with your interests and career goals. If you’re unsure which programme is right for you, reach out to an academic advisor at IMM Graduate School who can provide guidance and advice. Ultimately, with either marketing management qualification, you’ll be well-equipped to succeed in the dynamic and exciting world of marketing.

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