Marketing trends set to shape 2026: What the future holds for brands and marketers
A deep dive into the major marketing trends shaping 2026 and how IMM Graduate School is equipping students to lead the industry’s future.
A deep dive into the major marketing trends shaping 2026 and how IMM Graduate School is equipping students to lead the industry’s future.
This blog looks at the digital marketing arena as practiced in South Africa today, focusing on key global and local trends that are likely to shape the industry by 2025, and how businesses can remain competitive. For those who wish to make it a career and climb up…
Influencer marketing involves partnering with individuals who have a large following on social media platforms to promote a brand or product. This strategy has become increasingly popular in recent years, as it allows businesses to reach new audiences and tap into the credibility and trust that influencers have built with…
A new year brings new opportunities. For marketers, new opportunities are their bread and butter, as they have to always stay on top of their game. Marketing trends for 2022 meet the needs and wants of clients, with digital marketing trends being at the forefront. Digital marketing has become…
Depending on your age, you may remember as a youngster being dragged around supermarkets with one or both of your parents for the monthly or weekly grocery shop. Precious moments you’d no doubt rather have spent with friends or quite frankly any other way imaginable. The highlight of these…
Today’s marketing world travels at breakneck speed, and in order to succeed in this industry, you have to stay ahead of the game. Throughout 2020, and the COVID-19 pandemic, we saw consumers shift their shopping habits from in-person to online. This shift in consumer behaviour has led to a…
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