marketing Archives

Virtual IMM Fridays – Anisa Fielding

1 June 2020

Categories: Corona Brand, Gallery, IMM Fridays

Anisa Fielding IMM Graduate School: Lecturer & Short Courses Corona – Not to be mistaken for a virus! What’s in a name? A curse or an opportunity.

Names, like sticks and stones, can hurt you. Just ask Corona — the beer, not the virus.

31 May 2020

Categories: COVID-19 / Coronavirus / Lockdown, General

The coronavirus is currently a trending topic and a major public health hazard worldwide. But at the same time, it is also not doing the Mexican beer brand of the same name any good. Being linked to something like the corona virus is something you absolutely do not want…

Virtual IMM Fridays – Marzia Stropoli

6 May 2020

Categories: Gallery, IMM Fridays, Supply Chain

Marzia Storpioli. IMM Graduate School lecturer: Supply Chain Management. Dior’s shift from designer clothes to designer face masks. How Supply Chain re-invent themselves to survive this pandemic.

Supply chains have been changed, possibly forever

20 April 2020

Categories: COVID-19 / Coronavirus / Lockdown, Newsletters

The competition is no longer between brands or even between companies; it is between supply chains (networks). Supply chains in the time of coronavirus have changed, possibly forever. MARZIA STORPIOLI reports. Supply chain management has been likened to a philosophy, a concept rather than an essential service. Historically, companies…

Robots vs Humans: A compelling story of a powerful and impactful experience

20 April 2020

Categories: Newsletters

Ads24 won a bronze in the 2019 Assegai Integrated Marketing Awards for its Food for Thought experiential media campaign. In its third year, the 2019 event was themed Robots vs Humans. This is the case study on how the award-winning activation was conceptualised and rolled out. To cut through…

The ins and outs of successful rewards and loyalty programmes

20 April 2020

Categories: Customers, Newsletters

Research has shown middle-income South Africans are members of at least nine loyalty plans, while membership is set to grow as smartphones penetrate more of the market. JUSTIN BROWN finds out more about what makes a rewards programme successful, and where opportunities lie. Over 24 million South Africans are…

Don’t be distracted by the ‘shiny new objects’ arising from the advance of technology

20 April 2020

Categories: Newsletters

The ‘father of open innovation’, Henry Chesbrough, has just published a follow-up to his ground-breaking first book. He believes business must extend beyond the creation of new technologies, to also include their broad dissemination and deep absorption, in order to prosper from new technologies. GLENDA NEVILL reports. ‘Open innovation…

Sales Indaba 12-13 March

6 April 2020

Categories: Gallery

Anisa Fielding IMM Graduate School: Lecturer & Short Courses Corona – Not to be mistaken for a virus! What’s in a name? A curse or an opportunity.

South Africa’s POPI Act – What It Means For Marketers

1 April 2020

Categories: General

If you were to ask consumers regarding whether or not they value their personal information, the answer will undoubtedly be yes. Consumers are no longer naive about how their personal information should be protected and they are starting to expect businesses to respect their constitutional right to privacy. When…

Improve your conversion rate with lifecycle marketing

1 April 2020

Categories: General

If you want someone to buy you an ice-cream you don’t just walk up to them and say “Hey you buy me an ice-cream”. You would first introduce yourself and strike up a conversation. The aim would be to develop a relationship with points of common interest, you would…

Unlock Your Marketing Mojo with a Higher Certificate in Marketing Qualification from IMM Graduate School

The Exciting Careers a Marketing Degree Opens for You

Supply Chains 2024: Key Lessons and What They Mean for 2025

marketing

Virtual IMM Fridays – Anisa Fielding

Names, like sticks and stones, can hurt you. Just ask Corona — the beer, not the virus.

Virtual IMM Fridays – Marzia Stropoli

Supply chains have been changed, possibly forever

The ins and outs of successful rewards and loyalty programmes

Don’t be distracted by the ‘shiny new objects’ arising from the advance of technology

Sales Indaba 12-13 March

South Africa’s POPI Act – What It Means For Marketers

Improve your conversion rate with lifecycle marketing

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