marketing
The Gig Economy Is the Future – Here’s how You Can Become Part of It
Estimated Reading time – 7 Minutes If the term ‘Gig Economy’ makes you scratch your head in confusion, it really shouldn’t. The slang term “gig” has been used for over 100 years to refer to once-off entertainment performances, but its meaning has taken a different direction over time. After reading this blog post, you’ll know exactly what the gig economy is, how it works, where to find gigs, and what you’ll need to thrive in the industry. What It Is and How It Works Let’s start by discussing what the term means today. You’ve heard someone refer to a…
From pollution to personalisation: Marketing Trends 2020
The start of a new calendar era, like the one we are entering now, presents any hack with a hunger for an audience with an irresistible temptation to predict what the future will bring. HERMAN POTGIETER, Senior Lecturer, IMM Graduate School, gives his perspective on what marketers should take note of in 2020. Marketers everywhere live and breathe a fairly unique air; trends are their lifeblood as they try and shape these but, mostly, try and understand and predict them. Apart from their more obvious roles, marketers are important translators and interpreters of the social and cultural evolution societies…
Bustin’ 10 myths about online learning
Learning is often about challenging assumptions. This can equally apply to online learning, which, despite its growing popularity across the globe, is subject to certain myths and misconceptions. Dr. CECELIA ROSA gives the facts. The requirements of the knowledge economy and the changing needs of business, as the Fourth Industrial Revolution continues its relentless rollout, means traditional learning can’t necessarily give those ‘students’ what they need in terms of time and flexibility. As the Centre for Education and Innovation has written, “In the knowledge economy, memorisation of facts and procedures is not enough for success. Educated workers need…
Creative leadership and the leadership of creativity
Besides being an economic development opportunity, creative thinking can solve human challenges and problems at significant scale. This is what the world needs. This is what our country needs, writes LAUREN WOOLF It’s hard to believe that a mere two to three decades ago, creativity was barely explored or taught explicitly in main-stream or business education, let alone in design-related fields. Instead, tasks, such as ‘explorations of colours’ or coming up with ‘different ways of communicating a brand message’, were used to help students build a creative mindset. Times have certainly changed. Today, creativity has transcended the boundaries of…
Sunday Ted Talk – The human skills we need in an unpredictable world
Writer and entrepreneur, Margaret Heffernan says that the more reliant on technology we become, the less prepared we’ll be when faced with unexpected problems that may cross our paths. Heffernan says that we determine our own future and explains why mankind needs to become less dependent on technology to solve our problems and focus on improving our ‘human skills’ instead. Watch this thought-provoking TED Talk here:…
2020 – It’s the Year Of The Remote Worker
Estimated Reading Time – 4 Minutes We’ve always believed that robots will take over our jobs one day. That might still become a reality, but something else is happening in the meantime. Increased amounts of employees are distancing themselves from their typical 9 to 5 jobs in favour of working remotely. There appears to be this idea that working from home is all sunshine and roses – a luxury reserved for company executives and freelancers. You wake up whenever you like, finish the household tasks, then sit down with a cup of coffee for a few hours to do…
Sunday Ted Talk – A guide to collaborative leadership
In Lorna Davis’ insightful TED Talk, she explains how our idolisation of heroes is holding us back from solving big problems and why we as a civilization need to rely on each other to make real changes in our society. Davis also gives us real-world examples of the heroes that already walk amongst us.
Green Logistics – It’s the Same Idea, Just A Cleaner Method
Estimated Reading Time – 3.5 Minutes It’s time to face the truth – if we don’t take better care of our planet, it won’t take care of us for much longer. Global warming is no longer ‘the next generation’s problem’ – it’s happening now, and we need to stop it before it’s too late. Logistics has been one of the biggest waste-producing industry out there. According to a report, the transport industry is on the list of top 5 sectors that produce the most human-induced pollution. Overall, the road transport sector produces an estimated 72 percent of the logistics…
Sunday Ted Talk – Why gender-based marketing is bad for business
As effective as this marketing tactic is, Gaby Barrios explains why gender-based marketing is bad for business and consumers. Barrios explains that not only does it create gender stereotypes, but it doesn’t drive nearly as much business as we might think. In this TED Talk, Barrios shows businesses how they can find better ways to reach customers and grow their brands. Watch her:…