Stellenbosch Open Day.

Book your seat for Stellenbosch’s Open Day on the 30th of January 2021. RSVP before the 27th of January 2021.

Project Management Fundamentals Short Course. This short course will teach you how to effectively and efficiently approach and execute projects. more info.

Project Management Fundamentals Short Course. This short course will teach you how to effectively and efficiently approach and execute projects. more info.

Stellenbosch Open Day – 30 January 2021

Stellenbosch Open Day 4
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Stellenbosch Open Day 1

 

IMM Graduate School welcomes prospective students with open arms into our new Stellenbosch Campus on 30 January 2021 for our Open Day. We cannot wait to see the IMM family grow!

What is marketing and why choose it as a career?

marketing image

What is the first thing that comes to mind when you hear the word marketing? Billboards? TV ads? Flyers?

Many organisations are reluctant to invest substantial amounts of money into marketing as they often don’t understand the full host of benefits that it offers. Marketing isn’t just about promoting brand awareness. And it is much more than just selling. In fact, Marketing is one of the foundational pillars for building a successful, sustainable business.

The primary objective of marketing is to identify and satisfy, or exceed, the ever-changing needs of consumers. By looking at this broad primary objective, it is clear that the concept of marketing is related to many activities in business. Marketing in its full context refers to any activity undertaken by an organisation that has been actioned to produce goods or services as well as price, promote and distribute them to a certain target market. These marketing activities are actioned to stimulate an exchange between the organisation and its customers which in modern terms we refer to as sales. If done correctly, marketing activities should result in the organisation achieving its goals.

Marketing is an integral component of business. The purpose of marketing is to ensure that your prospective target market knows about and then purchases the products or services on offer by your organisation. Put in layman’s terms, marketing is the process of identifying consumer needs and determining how best to meet those needs. Advertising on the other hand, just like sales are one of many tactics within the marketing function that facilitate communication with potential and existing customers about the company’s products or services.

So, if you haven’t been seeing the conversion rates you’d like to, maybe the issue is that you are attempting advertising or sales as a standalone initiative and not looking at your business through a complete strategic marketing lens. In other words you may be lacking in strategy. And any promotion without a sound strategy behind it, is simply a waste of resources.

How doing a marketing course can benefit you

 

You become employablemarketing image2

Marketing skills are in serious demand, especially in the digital marketing space. This skills gap is set to widen. It is one of the few job markets that are thriving and surviving in the COVID-19 environment. Brands are highlighting marketing more than we have ever seen before. Bigger budgets, increased pay and diverse career opportunities are just a few of the benefits that marketing professionals are able to look forward to this year and in many years to come.

 

 

 

 

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Communication skills are valuable no matter what your career path

Even if you decide to veer off into a different direction with your career, having some marketing and communication skills in your armoury is never a bad idea. One of the most important skills that businesses seek in employees is communication. The ability to communicate effectively with a potential market is a critical part of what makes any business successful. You can use the skills you develop when studying marketing in just about any business setting or career, even if it is just communicating with your colleagues to get your point across. The field of marketing communication is very broad and with the emergence of digital technology it is now more dynamic than ever and requires all business owners and managers to keep up to date with the latest developments.

 

 

 

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You remain relevant

No matter whether you are a seasoned marketer or a doctor wanting to know how to put your practice onto the Internet, short courses are a great way to learn new skills quickly or to top up existing skills in order to remain relevant.

 

 

 

 

 

marketing image5You open up diverse career opportunities

Marketing offers a wide variety of career choices for different personality types. If you have more of an extroverted personality and enjoy working with people, possible career options include sales, retailing, brand or product management. If you are more of the analytical type, you might enjoy a career as a market research analyst or digital marketing planner rewarding.

 

 

 

 

Marketers are always in demandmarketing image6

The importance of marketing cannot be overstated, and this is only expected to increase. One of the main goals for any organisation is expanding their customer base and the power of marketing in realising this goal implies that marketers will remain high in demand for some time to come.
Marketing teams can be found in almost every industry – agencies, in-house, outsourced or freelance. There are always a wide range of jobs available in this field, especially for those who have the required qualifications and skills.

 

 

 

 

marketing image7Earning potential

Marketing is a business function that allows a lot of room for growth. By continuously improving your knowledge and application of marketing, you will be able to climb up the corporate ladder. And, depending on the company, your position and your experience, you could become a highly paid professional in no time.
What’s interesting and beneficial about the job market for marketing professionals is that there is huge competition for skilled talent regardless of industry. This means that individuals with the right skills can negotiate for great salaries but also land great benefits and perhaps even bonuses depending on their role.

 

 

A marketing course that has it all

The IMM has just updated it’s industry leading short course in The Fundamentals of Marketing. This course will set you up with a good foundation. It has been designed both for current marketing professionals who want to update their skills, and those looking for an introduction into this exciting career field. It is also suited to business owners and entrepreneurs who aim to develop their marketing knowledge so they can apply this knowledge to their own brand.

The field of marketing is exciting – it stimulates creativity and requires lateral thinking. Marketers face the challenge of constantly having to come up with creative ways to promote a brand, product or service. If this sparks your interest, look at signing up for our Fundamentals of Marketing Short Course. This course has been developed by a team of marketing experts that have a thorough understanding of the practical marketing skills required to compete in today’s fast-paced marketing environment.

This IMM online short course covers the fundamentals of marketing management and offers a holistic view of this important field.

The course is a 12-week online short course where you will start off with Part 1: The world of marketing. In Part 1 you will learn about the basic principles of marketing, the marketing environment and competitors. Following these foundations, you will learn more about consumer behaviour, research, marketing decision making, segmentation, targeting and positioning.

Then comes Part 2, the marketing mix strategy, throughout part 2 of this course, you will be exposed to how digital technology has impacted the four P’s and how an additional four P’s have been added to address the service elements of the digital environment namely, People, Process, Physical Evidence and Partnerships. You will also learn how to drive action through a well thought out marketing plan.

An understanding of the fundamentals of marketing forms the basis for developing successful marketing strategies in any organisation. IMM’s Fundamentals of Marketing course is designed to provide you with the knowledge and skills you will need to develop practical skills that are applicable in the workplace.

After mastering this course, you will have obtained extensive knowledge of the field of marketing and its operations, this knowledge will lay the foundation upon which you can further build your knowledge to graduate level by signing up for one of our marketing degrees or higher certificates.

By now, it should be clear that the marketing world is about much more than just promotion and advertising, and that it could be a riveting field to jump into, so sign up for our Fundamentals of Marketing Short Course today and kick your marketing career off the right way!

To sign up, or for more information on our Fundamentals of Marketing Short Course, or any of our other courses in marketing, visit https://shortcourses.imm.ac.za/online_courses/marketing-advertising-short-courses/

 

Advertising during a pandemic: Brands that got it right!

Advertising during a pandemic

ALRENE COETZEE, Social Media Manager at Digital Content Lab shares a light-hearted review on how some brands broke through the noise of COVID-19 advertising by showing us the funny side of the pandemic.

When the COVID-19 pandemic hit South Africa at the beginning of 2020, a full national lockdown began at midnight on Thursday 26 March. Many brands had to make rather big adjustments to their marketing strategies in order to reach their customers at home using digital marketing tactics.

So here we are, almost a year later, and still stuck with endless adverts from brands who seem to have gotten the same memo to bombard us with their sombre piano music and empty roads, reminding us THAT WE CANNOT BE TOGETHER, but at the same time WE ARE NEVER APART.

But just when we thought it was time to zone out of these depressing ads, something unexpected happened…

Saved by humour
Here are four brands who thankfully took a different approach and changed the game completely by appealing to our sense of humour through clever and engaging content.

Chicken Licken SA (84,713 Youtube views)

Chicken Licken SA really did their slogan “Soul Food for a Soul Nation” justice with their COVID-19 campaign video portraying South Africa’s unique sense of humour amidst the pandemic. The video includes snippets of how South Africans try to outsmart the COVID-19 rules along with the famous zol-song and the president’s struggle with his mask. They made sure to keep things on the light side.

Watch the video here: https://www.youtube.com/watch?v=tjly7EsmUYY

King Price Insurance (3,381,998 Youtube views)

King Price Insurance had some fun with their hashtag “#UnapologeticallySouthAfrican”. Their COVID-19 campaign video opens with a woman approaching a roadblock where a police officer continues to check her temperature and asks for her permit. A funny series of misunderstandings take place pointing out the struggles we face in a light-hearted way. The traffic officer takes her temperature and tells her she is ‘very hot’ to which she responds that she is married.

Watch the video here: https://www.youtube.com/watch?v=M35_uhXFbmE

Nando’s SA (18,159 Youtube views)

Nando’s SA took the jolly “We wish you a Merry Christmas” carol and turned it into a funny, witty song introducing their “Say ‘tsek to 2020 Fed-up Festive Feast”. They sure made us realise that even though we have our downs, our truly South African sense of humour cannot be taken away from us.

Watch the video here: https://www.youtube.com/watch?v=g25anWNqwkk

Castle Lite SA (515,455 Youtube views)

Castle Lite’s intro to their #HitRefresh on 2020 played on that one phrase South Africans know all too well… “My fellow South Africans”. In their video there is a small town called Hotazel where the temperature gets, well… hot as hell. They used the COVID-19 nation address and turned it into a fun commercial, making us feel refreshed for a 2021.

Watch the video here: https://www.youtube.com/watch?v=qlDIgsLiM8c&feature=youtu.be

Even though the COVID-19 pandemic is no laughing matter, at least these brands managed to lift the spirits of the nation while promoting their brand.

Jokes aside
If you or the marketing team in your company is not geared up to drive your digital marketing strategy this year, then consider the IMM Graduate School’s Applied Digital Marketing Certificate course. In 10 months, you could be upskilled with some of the latest strategic thinking and best practice from the industry.

This course promises to be the most up to date course available as it is continuously reviewed and updated by our tutors that work in the digital marketing industry. Here’s what one of our students had to say about this course:

“Thank you so much for the ADMC course, it was really an eye opener to what I thought I already knew. This course was really what I needed to enhance my marketing qualification and added to my understanding of digital marketing.” Tokologo Mokoena (Marketing Manager – SABC – Ikwekwezi FM)

Being a digital marketer in 2021 means you need to have a wide range of skills; from technical know-how to content creation. In this practical, hands-on course we introduce you to the tools required to be a successful and efficient digital marketer. If you would like to apply for this course or would like more information, follow the link to our website https://shortcourses.imm.ac.za/online-course/applied-digital-marketing-certificate/.

Say hello to uninterrupted COVID proof education!

Uniterrupter Covid Education

The only thing that is guaranteed right now is change and 2020 has undoubtedly offered proof of that! COVID-19 also sometimes referred to as “RONA” has had a massive impact on students and student life. But, it’s not all doom and gloom, there is a way to stay safe and enjoy uninterrupted studies for this year regardless of the lockdown level or which variant of the COVID-19 virus is doing its rounds.

It is still possible to plan for a future despite the challenges being presented
The matric exams which ended on 15 December 2020 are currently being marked and results are expected to be released on 22 February 2021. While matrics seem to have been left in a sort of limbo, Blade Nzimande, Minister of Education, has urged students not to fret. Traditional Tertiary Education Institutions have all set their academic year to begin between early-March and mid-April. This gives matrics ample time to settle into their choice of studies.

But, there is no need to wait to apply
Charmaine du Plessis, Chief Marketing Officer at the IMM Graduate School has advised matrics to apply with their prelim results. “Most matrics have an idea, even before they write finals whether or not they are expecting a Bachelor’s or Diploma pass. The IMM Graduate School has a structured process where students applying for a degree programme but don’t qualify (with their final results), can move to either a Diploma, Higher Certificate or other course within the IMM Graduate Schools bouquet of offerings.”

image2Everybody that applies to the IMM Graduate School will be assisted to find a suitable programme to study

Du Plessis urges students that already have a qualification and want to register for a Postgraduate programme to do so as soon as possible to avoid the inevitable rush that is expected when matrics eventually receive their results. “We are anticipating a peak registration period, so to avoid longer call back times and (digital) queues, rather get your application in now”.

We ALWAYS have space for you
The IMM Graduate School has geared up to take on more students this year. The COVID-19 lockdown was a catalyst in the adoption of online learning in South Africa and the IMM Graduate Schools academic department along with support functions have adapted their processes to take on an increased number of students for the year.

This is just as well since UNISA has recently announced that it will be decreasing student intake numbers by 20,000 students this year. Part of the reason for admitting fewer students is the inability of the National Student Financial Aid Scheme to meet the demand.

Another is that some buildings on the UNISA campus have been closed indefinitely due to COVID-19 and in an effort to keep everyone safe they have announced that there will only be one registration period for the 2021 academic year. This means that all modules for 2021 – for both semesters – must be registered before 12 March 2021.

If you have applied at UNISA and find that your registration has been unsuccessful due to any of the above or any other reasons, then turn to the IMM Graduate School – we can be your academic home for the next few years. We are able to offer you an uninterrupted fully online education backed by an established and committed academic team. And if COVID-19 lets up and allows for it, you can at any time sign up for classroom education at one of our many student support centres countrywide.

“Furthermore, to assist student financially during these tough economic times, we have partnered with Study Loans 4U. Study Loans 4U has relationships with the major banks and is able to not only secure the most favourable terms but also to increase the chance of a loan application being approved. Study Loans 4U does all the administrative work to make sure that the application process is quick, easy and stress free. In addition, the IMM has in place an instalment payment options which allows students to bay for their studies throughout the semester”, adds du Plessis.

Our registrations for 2021 are still open, but don’t leave it too late. You shouldn’t have to delay your goals by missing even one semester/term of studies. Take as much control as you can over what is controllable. Your health and your education. See you soon!

IMM Graduate School Online Open Day – 16 January 2021

Considering a future in Marketing, Supply Chain or Business?

Then watch our online open day recording!