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The Future of Education: How Online Learning is Shaping Tomorrow

9 November 2023
Categories: General, Online Learning

In our fast-paced digital era, the landscape of education is undergoing a remarkable transformation. Gone are the days when traditional brick-and-mortar classrooms held a monopoly on knowledge dissemination. Instead, we find ourselves in an age where online learning has heralded a paradigm shift in the way we perceive and engage with education. At the forefront of this educational revolution stands the IMM Graduate School. Join us as we explore the profound impact of online learning and its role in shaping the future of education, with a keen focus on online education, marketing, and supply chain, as well as the…

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The Evolving Role of Marketing: Is it just for the Marketing Department?

9 November 2023
Categories: General, Marketing

In the fast-paced realm of business, the traditional perception places marketing responsibilities firmly within the confines of a specific department within organisations. Nevertheless, with the passage of time, the very essence of marketing has undergone a substantial transformation. It is no longer relegated to the exclusive domain of a particular department; instead, it has emerged as an integral element that exerts influence across the multifaceted spectrum of an organisation. This transition holds profound implications for career prospects in the field of marketing and constitutes a primary emphasis on the educational programmes offered by the renowned IMM Graduate School. Marketing…

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Choosing Your Path: Marketing vs. Supply Chain Management After School

9 November 2023
Categories: General, Marketing, Supply Chain

Selecting the right career path after school is a pivotal decision, one that can shape your future. In this blog, we will explore two compelling options – Marketing as well as Supply Chain Management – shedding light on their career prospects, job roles, and growth potential. We’ll also discuss how a qualification from IMM Graduate School can help you excel in these fields. The Dynamic World of Marketing Marketing is a dynamic and versatile field that involves promoting products, services, or brands to attract and retain customers. As the business landscape continually evolves, marketing professionals play a crucial role…

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The Great Chicken Wars: Analysing Pedro’s Bold Ad Campaign and Its Impact on Fast Food Marketing

28 September 2023
Categories: General, Marketing

In the cutthroat world of fast food, where giants like McDonald’s, KFC, and Burger King reign supreme, it takes a special kind of marketing genius to stand out. Pedro’s, a relatively small player in the fast food industry, did just that. Their audacious advertising campaign during the infamous “Chicken Wars” not only turned heads but also provides a compelling case study for marketers. In this blog, we’ll dissect Pedro’s marketing strategy, delve into the implications for the fast food industry, and explore how obtaining marketing qualifications from the IMM Graduate School can empower aspiring marketers to create equally impactful…

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Exploring the transformations of ‘X’ (formerly Twitter)

28 September 2023
Categories: General, Marketing

In the constantly evolving world of social media, ‘X,’ previously recognised as Twitter, has undergone substantial metamorphoses and adaptations that have left advertisers and users equally captivated and at times perplexed. These alterations have not only reconfigured the platform but have also wielded a notable influence on contemporary marketing methodologies. In this blog, we will delve into the odyssey of ‘X’ and scrutinise how it has fundamentally transformed the landscape of social media marketing. The Evolution of ‘X’ The inception can be traced back to ‘Twitter,’ a microblogging platform that took root in 2006, gaining recognition for its 140-character confinement…

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Locked in or opting out? The transparency debate in subscription services

5 September 2023
Categories: General, Marketing

In an era dominated by digital innovation, subscription models have become the cornerstone of modern marketing strategies. From streaming services to software packages, subscription-based offerings have reshaped the way we consume products and services. While these models offer convenience and flexibility, they have also raised questions about transparency, customer choice, and the ethics of lock-in strategies. Subscription models: The modern marketing marvel The allure of subscription models is undeniable. They promise access to a range of services at a fixed price, eliminating the need for individual purchases. This arrangement benefits both businesses and consumers. Companies can ensure a steady…

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Exploring the pros and cons brand activism in today’s social landscape

5 September 2023
Categories: General, Marketing

In today’s rapidly evolving social landscape, where public sentiment is more vocal and visible than ever before, brands find themselves at a crossroads when it comes to addressing social and political issues. This phenomenon, known as brand activism, involves companies taking a clear stance on matters ranging from climate change and equality to human rights and political reform. This approach has ignited passionate debates about the role of businesses in such conversations and the potential risks and benefits they face. In this article, we delve into the pros and cons of brand activism, examining its impact on brands, marketing strategies,…

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Uncovering the Success Story: How PRIME Drink Mastered Influencer Marketing

1 August 2023
Categories: General, Marketing

In the dynamic world of marketing, staying ahead of the competition requires innovative strategies that captivate and engage consumers. One such strategy that has gained significant traction is influencer marketing. Leveraging the power of social media influencers, brands can reach their target audience more effectively and create authentic connections. In this blog, we will delve into the success story of PRIME Drink, a new beverage that recently hit the shelves of Checkers, South Africa, and explore how they harnessed the potential of influencer marketing to drive their brand’s growth. Additionally, we will discuss the importance of having a marketing…

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Careers in marketing and supply chain when you qualify

1 June 2023
Categories: General, Marketing, Supply Chain

Marketing and supply chain management are two critical fields in business that are essential for the smooth running of any organisation. Marketing is the process of promoting and selling products or services to customers, while supply chain management involves the coordination and management of all the activities involved in the production and delivery of products and services to customers. If you are interested in pursuing a career in marketing or supply chain management, there are several options available to you. Marketing careers There are numerous career opportunities available in the field of marketing, and these can vary…

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Most sought-after careers in Marketing

11 April 2023
Categories: General, Marketing

Marketing is a dynamic field that requires individuals with strong analytical, communication, and creative skills. This industry is constantly evolving, and new opportunities are arising as consumer behaviour and technologies change. In this blog, we will discuss some of the most sought-after careers in marketing. Digital Marketing Manager As more and more businesses focus on their online presence, the demand for digital marketing managers is increasing. They are responsible for developing and implementing digital marketing strategies that help businesses reach their target audience online. This includes creating and managing social media campaigns, developing…

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