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Winning in the game of sports sponsorship

With the Cricket World Cup, Afcon, Netball World Cup and now the Rugby World Cup taking place, Michael Bratt explores this valuable marketing option, and the intricacies involved in it. This year has been a bumper time for major sporting competitions; with the Cricket World Cup, the Women’s Soccer World Cup, the African Cup of Nations, and now the Rugby World Cup all taking place. Each has not only attracted sports fans in droves, but also brands looking to take advantage of marketing opportunities. Just like sports broadcast rights, sports sponsorship is a lucrative industry in South Africa, worth…

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