sub saharan africa

In recent years many companies have struggled with the accelerating pace of change within Africa’s dynamic landscapes and have been unable to adequately anticipate and evolve to capture the inherent growth opportunities on the continent, writes Ailsa Wingfield. Companies have been blindsided by challenges, competition and other factors that warranted reassessment within thier own businesses, pointing to a growing need to incorporate future-focused insights and planning. In the past change was more linear, the world was less connected, and companies could prosper by  understanding their consumer, their industry and their market. More recently, however, change comes from a…