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Finding a balance between volume, cost and quality

Finding a balance between volume, cost and quality  How often have you heard the Sales Manager screaming for more high quality leads, while in the background the Financial Manager is demanding cheaper leads and higher conversions? For Digital Marketers that have bravely ventured into the world of Search Engine Marketing (SEM), it would appear that the greatest challenge of all is finding a balance between volume, cost and quality. Here’s why… The market size is only as big as it is Most, if not all of big businesses in SA now have an online presence with multiple search engine strategies…

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