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Altruism – The Holy Grail for Brands in 2020 and Beyond

23 July 2020 – Altruism is not a new concept for brands. There has been much discussion about being purpose-led and ‘having heart’ at the core of a business model, but never before has this been more important than during the global COVID-19 pandemic. As far back as 2013, marketing titles were trumpeting the value of cause-related marketing. In the pandemic era, when memes and pithy internet quotes alike are calling for kindness, it could be argued that only tone-deaf organisations turn a blind eye. But what does this mean for marketers now and in the foreseeable future? Any…

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The Bedroom at Arles

It was given to me to be in its presence twice:- once at the Van Gogh House in Amsterdam and once at the National Gallery in Canberra.  Both times I was under severe strain.  In Amsterdam, my anxiety came from being part of a group who thought that 48 hours in Amsterdam demanded more earthly forays into the sort of pleasure you seek when you are 22 years old and have the run of a city famous for its pleasures on display for the ultimate select before you pay.  In Canberra, the stress came from having only 5 hours…

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