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vertical video

IGTV Views are Suddenly Skyrocketing: Is It Finally Becoming Cool?

15 October 2019
Categories: General

In July 2018, Instagram announced a new platform that would “change the social video landscape” forever: IGTV. Standing on a stage with influencers and YouTube celebrities, Instagram founder and former CEO Kevin Systrom declared that it was “time for video to move forward and evolve.” Vertical video was the future…

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So, what’s up with vertical videos?

4 October 2019
Categories: General

Should marketers be producing videos in vertical orientation? We look into this relatively new trend and bring you into the frame. Why vertical? Videos have traditionally been shot in landscape (horizontal) orientation and for good reason to, the human eye tracks better on the horizontal plane and most videos…

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