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Why choose a career in marketing

Why choose a career in marketing

Marketing is fundamental to the success of any business, and is recognised as being one of the most exciting, dynamic, and stimulating careers. To succeed as a marketer you will need aptitude, energy, and a sound knowledge of marketing principles and practices, which is why choosing to study at the IMM Graduate School is a wise choice when you consider all our qualifications are well respected amongst our peers and throughout the marketing industry.


The IMM Graduate School delivers outstanding education in marketing, offering programmes that not only provide you with a rigorous marketing specialisation, but also cover most other general management disciplines.

Once you have achieved a marketing qualification from the IMM Graduate School, you will be well-equipped to start your career in many marketing-related disciplines, such as:

Advertising / Brand CommunicationsEvents / Promotional Management
Brand ManagementMarketing Intelligence
Customer ServiceMarket Research
ConsultingBusiness-to-Business Marketing
Customer AffairsMedia Strategy
Database ManagementProduct Management
Digital MarketingPublicity / Public Relations
Direct MarketingSales and Sales Management

A successful career in marketing requires a creative, self-motivated individual who is also innovative, flexible, and resourceful. Marketers need to be critical and strategic thinkers with a broad outlook. Your success as a professional marketer requires a relevant and recognised, comprehensive, well-structured qualification and learning experience that enables you to apply a wide range of marketing techniques and concepts with skill, ability, and imagination.