What can you do with a business administration degree?

Entering the business industry reveals a range of different job opportunities for those who are qualified. A business administration degree would offer you the tools to understand business administration and business functions like general business administration, accounting, finance, project management, information technology, human resources, marketing, international business, logistics, and organisational behaviour. Here are the five types of jobs you could get with a business administration degree:

1. Marketing – Marketing is important in most, if not all, industries and this opens up many doors for marketers. Because of this, many business administration degrees offer marketing tools. Students would gain tools and skills to be creative and effective in their marketing role no matter the industry they enter. The skills needed for this would be market research, product development, pricing strategies, and building customer relationships. The roles within marketing that students would qualify for would-be data analytics, digital marketing, market research, brand development, marketing management, advertising, sales management, and product development. Students should expect coursework like:

• • Sports marketing
  • Buyer behaviour
  • Pricing and financial analysis
  • Product design
  • Marketing communication design
  • Advertising theory and practice

2. Accounting – Students studying business administration degrees that focus on accounting would gain skills in financial reporting, managerial accounting and decision making, taxation, accounting information systems, and auditing. The roles within accounting that students would qualify for would be accountants, auditors, consultants, tax specialists, or financial analysts. Additional coursework that students can expect would be:

• • Internal audits and controls
  • Forensic accounting and fraud examination
  • Advanced cost accounting
  • Accounting ethics
  • Accounting data analytics

3. Finance – Students studying business administration degrees that focus on finance would be equipped with skills to make them effective financial decision-makers. The course would cover the financial decisions businesses have to make like investments, buying and selling assets, raising funds, and risk management. The roles within finance that students would qualify for would be portfolio management, securities analysis, risk management and insurance, financial analysis and commercial, mortgage, and investment banking. Coursework that students can expect would be:

• • Real estate
  • Corporate banking
  • Investment analysis
  • Principles of finance
  • Principles of investments
  • Supply chain management
  • Real estate market analysis
  • Derivative securities
  • Enterprise valuation

4. Economics – Students studying business administration degrees that focus on economics would gain insight into microeconomics, macroeconomics, calculus, and business writing. This is offered to equip students with information surrounding statistics as well as global and regional economics. The roles within economics that students would qualify for would be economic consulting, law, financial analytics, banking, and marketing. Coursework that students can expect would be:

• • Econometrics
  • Behavioural economics
  • Public finance
  • Labour economics
  • Industrial organisation
  • Economic research methods

5. Information Systems – Students studying business administration degrees that focus on information systems would gain skills and insight into computer fundamentals and programming, network and database design, data analytics, and systems security to solve business problems and issues. The roles within information systems that students would qualify for would be business and systems analyst, cyber security manager, database administrator, software engineer, network administrator, and business intelligence analyst. Coursework that students can expect would be:

• • Business database systems
  • Operating systems and networks
  • Business Analytics
  • Applied data mining and analytics in business
  • Web application development
  • Strategic management

The IMM Graduate School offers a Bachelor of Business Administration (BBA) in Marketing Management

If you are interested in achieving a degree in business administration to enter the marketing industry, the Bachelor of Business Administration (BBA) in Marketing Management offered by the IMM Graduate School can offer you the tools and skills needed. This degree aims to offer a variety of skills and knowledge required to have a holistic view of marketing and its various touch points within the company and the market. This is a three-year degree and a few of the many skills this degree offers students are the advanced knowledge of marketing principles, an understanding of business management knowledge, and the ability to create a strategic marketing and business plan.