In recent years, the supply chain industry has seen a significant shift towards digitalisation, sustainability, and resilience. With the pandemic highlighting the vulnerabilities and challenges faced by global supply chains, companies are now investing more in technology, sustainability, and risk management strategies. In this blog, we will explore the latest…
Social media has become an integral part of modern life, and its impact on traditional marketing strategies has been immense. In the past, businesses relied on traditional channels such as print advertisements, billboards, and television commercials to reach their target audience. Today, social media has changed the marketing landscape, giving…
Artificial intelligence (AI) has been transforming various industries, and supply chain management is no exception. AI is having a profound impact on the way businesses manage their supply chains, enabling them to improve efficiency, reduce costs, and increase overall profitability. In this blog, we will explore the impact of AI…
Blockchain technology is changing the way businesses operate and manage their supply chains. By providing a secure and transparent ledger of transactions, blockchain has the potential to revolutionise supply chain management, improving efficiency, reducing costs, and increasing overall profitability. In this blog, we will explore the adoption of blockchain technology…
At the IMM Graduate School, we cater for every student no matter their needs or personalities. With our array of study options, we give our students the flexibility to make the most of their time with us. Find out which type of student you are and see just how the…
Industry 4.0, which includes the integration of advanced technologies such as automation, the IoT, and artificial intelligence, is impacting supply chain operations in many ways. The benefits of moving to a completely automated, digital, and networked supply chain are enormous, even if it will take a lot of work and…
Influencer marketing involves partnering with individuals who have a large following on social media platforms to promote a brand or product. This strategy has become increasingly popular in recent years, as it allows businesses to reach new audiences and tap into the credibility and trust that influencers have built with…
Digital technologies are rapidly transforming the way that businesses operate, including supply chain management. Digital transformation’s gradual emergence and the ongoing development of several work process technologies have given rise to new aspects. The emergence of the Internet of Things (IoT) and other connected devices has profoundly affected the operational…
With the increasing amount of data available, businesses are using data to inform their marketing strategies and make better decisions. This includes using data analytics to track customer behaviour, website traffic, and social media engagement, as well as using artificial intelligence and machine learning to automate and optimise marketing campaigns.
Marketing is a broad career category, and the role of a marketing manager or professional varies greatly depending on the company and industry in which they work. Ask any marketing manager or professional what they do at work, and they’ll give you different answers. Marketing is no longer a one-size-fits-all…
