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Digitising Higher Education 

Lessons shared by an institution that has been doing it for a while.  1. Introduction  The role of learning and teaching in a digital environment has been catapulted into the spotlight as  many educational institutions which have not paid much attention to it, are now grappling with where to…

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IMM Graduate School is offering fast-paced express courses that you can do in less than 1 week for just R475 per course while in lockdown

Covid-19 is here and it’s not going to disappear overnight. South Africans still have a long way to go in the fight against the corona virus before life returns back to normal. With the country in lockdown for 21 days, millions of South Africans are beginning to feel the pinch…

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South Africa’s POPI Act – What It Means For Marketers

If you were to ask consumers regarding whether or not they value their personal information, the answer will undoubtedly be yes. Consumers are no longer naive about how their personal information should be protected and they are starting to expect businesses to respect their constitutional right to privacy. When…

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Improve your conversion rate with lifecycle marketing

If you want someone to buy you an ice-cream you don’t just walk up to them and say “Hey you buy me an ice-cream”. You would first introduce yourself and strike up a conversation. The aim would be to develop a relationship with points of common interest, you would…

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Why the traditional B2C model is dead

Digital marketing is changing the marketing game rapidly and all marketers need to catch up.  If you have not immersed yourself in the waters of the Fourth Industrial Revolution (4IR) yet, it is time to dive straight into the deep end. Not only has the 4IR changed the way…

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