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Digital Marketing as a career

A study by Hootsuite has shown that we spend an average of 6 hours a day online, to put that in perspective it’s a quarter of our lives. Whether we are scanning social media channels on our phone, ordering groceries through an online app via a tablet or…

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The Bedroom at Arles

It was given to me to be in its presence twice:- once at the Van Gogh House in Amsterdam and once at the National Gallery in Canberra.  Both times I was under severe strain.  In Amsterdam, my anxiety came from being part of a group who thought that 48…

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Online Learning and it’s Geographies

The presence of geography in information has an integral reality about it which is not always recognised and appreciated.  The reasons for this are myriad, but the extent to which the geography is unequivocal in its presence, ingrained in the context, and uninvited but still impossible to exclude, have…

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The ethics of social marketing

The potential value of data inspired British mathematician and entrepreneur in the field of data science and customer-centric business strategies. Clive Humby to claim “Data is the new oil.” And in the right hands it is. Here’s why. Because by using data, people can be manipulated. And that constitutes…

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