Mega, Macro, Micro and Nano-Influencers. What’s the difference? In 2019, a survey conducted by MediaKix revealed that the influencer marketing industry was on the rise to becoming one of the most lucrative industries and tools for marketers. And now, 2021 has been dubbed the…
Work From Home vs. In-Office: is it really essential businesses operate strictly in office environments? In March 2020, the World Health Organisation officially declared Covid-19 a pandemic. Since, many companies, organisations and public servants have had to shift their working environments from office-based, to…
The Protection of Personal Information Act (often called the PoPI Act or PoPIA) is South Africa’s data protection law. The purpose of PoPIA is to protect people from harm by protecting their personal information. PoPIA requires extra vigilance in all aspects of physical and information security. The basis…
The recent unrest in South Africa and particularly in KwaZulu-Natal and Gauteng demonstrates how fragile the local, national and international supply chain and pipelines are. After experiencing the continued onslaught of COVID-19, the latest and almost unabated riots, pillage and attacks on people and property have created even greater…
By March 2020, most of the world was put into mandatory lockdown after the World Health Organisation declared Covid-19 a pandemic (read more about that here). This meant that consumers were following stay-at-home orders and were restricted to leaving the house for essential services and shopping only. For…
According to Forbes, the true value of a high-performing team and the effectiveness of its leader become all the more visible during major disruptions such as the COVID-19 pandemic. A team’s resilience is characterised by its ability to pivot, rebound and continually innovate its way out of an…
You’ve heard about TikTok before, but how can we use the platform as marketers to expand our reach? In this blog we cover the basics of TikTok and different ways how ads can be executed on the app. What is TikTok? In case you have been living under a…
With the Covid-19 outbreak, a fundamental but unpredictable risk to the logistics industry has shown up. For many countries and companies, keeping up with the market has been nothing short of difficult and uncertain. The challenge Covid-19 presents has forced industry leaders to rethink the way forward and…
The debate of whether digital or traditional marketing is most valuable or otherwise more effective is an endless one. However, since the Covid-19 pandemic first hit, the shift towards digital has been exponential as traditional channels for advertising have come under pressure, become a lot more expensive and in…
Solar energy developers around the world are slowed down by a spike in the costs of materials, labour and transporting as the world economy recovers from the Covid-19 pandemic (read more about that here). . An Economic Times India article suggests the zero-emissions solar…
