Why School Leavers will battle to find a job As the class of 2019 are released into the big wide world of work, many parents are holding their breath, hoping that by some miracle their school leaver finds employment and start a successful career. Sadly, according to an unemployment…
What’s new? What’s next? Six essential marketing trends for 2020 By Dave Chaffey 18 Oct, 2019 Source: https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/6-essential-marketing-trends-for-2020/ Examples of digital marketing tools and techniques to give you an edge in the year ahead Well, we’ve nearly made it! For years I’ve been looking to the future, predicting…
Conscious and Non-Conscious Processing No decision can be made without input from past experiences, past learning, past memories and, hence, emotions. This may explain why behavior can be different while brand attributes are similar, writes ANNE THISTLETON. We often believe that we make rational decisions; those that we…
The top trends predicted for 2020 that will propel business into the future 2019 has been a tough year for businesses in general with a sluggish 3.9 % global GDP growth (IMF Data mapper) and a meagre 3.1% growth in South Africa (StatsSA). In these tough times having a…
Set Realistic Personal New Year’s Resolutions We are all creatures of habit. We know that change can be daunting but every year we promise ourselves that we’ll do better next year. We’ll go to the gym, we’ll go on a diet, or we’ll drink more water. But come January,…
‘Attitude is like a signature perfume’ Public relations and communications specialist Constance Rudo Makoni is an IMM Graduate School alumni who has worked her way from being a reporter with the Zimbabwe Broadcasting Authority to working as a deputy director in the Ministry of Public Service, Labour…
Life as we know it depends on it. Getting our food and water, clothes and medicine from supplier to consumer rely on it. Successful supply chain management is vital for the success of most businesses because it ensures customers get what they want when they want it. But supply…
For an organisation to underestimate the complexity of global supply chain management would be at its peril, and could ultimately result in financial suicide, says Dr Myles Wakeham. Over the past decade or so, businesses have reacted to the demands of Internationalisation and globalisation. In every sector and industry,…
Think back to the last video you watched on YouTube – chances are, an ad interrupted the video halfway through. If you couldn’t wait to click on the “skip ad”, you’re not alone. The truth is, though, that ads are quite important for both businesses and consumers. Over time, we’ve…
With the Cricket World Cup, Afcon, Netball World Cup and now the Rugby World Cup taking place, Michael Bratt explores this valuable marketing option, and the intricacies involved in it. This year has been a bumper time for major sporting competitions; with the Cricket World Cup, the Women’s Soccer…
