Boardroom Bingo relieves the tedium of those seemingly aimless and endless management meetings like nothing you’ve tried before – other than a Valium smoothie. The Boardroom version is just like regular bingo, except that instead of someone calling out random numbers printed on ping-pong balls, you mark your card whenever…
The heads of IMM Graduate School’s supply chain and export management believe the future could be in the hands of the young logistics professionals, a view backed up by experts speaking at the recent Transport Forum held at Stellenbosch University. “Can a logistician be referred to as…
Relationships are the key differentiator in the 21st century and brands failing to respond to this will ultimately succumb, write Professors Mari Jansen van Rensburg and Angelo Nicolaides. Gone are the days of closely guarded designs and confidential pricing structures. Today, it takes a few clicks to download…
Retailing in South Africa is changing dramatically, with the evolution being led by technology and a greater need for convenience. The ‘IMM Journal of Strategic Marketing’ reports in its latest issue (Issue 2 2018) that, in an environment where consumer demands are becoming ever more sophisticated, retailers…
MTN’s brand value has grown by 8% over the last year to R44.2-billion, maintaining its leadership as South Africa’s most valuable brand, according to the latest report by Brand Finance, the independent brand valuation and strategy consultancy. MTN’s brand value grew primarily because of customers spending more…
Mothers are a powerful and discerning group of consumers, whose diversity demands nuanced consideration by marketers. But, asks the ‘IMM Journal of Strategic Marketing’ in its latest issue (Issue 1 2018) are brands listening to moms? While statistics are hard to come by and consumers are still regularly presented…
Companies looking to choose a distribution partner in countries on the African continent face a number of notable challenges – but none of them are insurmountable, the ‘IMM Journal of Strategic Marketing’ reports in its latest issue (Issue 1 2018). Quoting from a Boston Consulting Group study entitled ‘Drawing…
Creating relevant content that assists and entertains your target audience has become increasingly important for marketers, the ‘IMM Journal of Strategic Marketing’ reports in its latest issue (Issue 1 2018). “Content strategy isn’t Facebook,” writes content marketing expert Pabi Rampa. “Facebook is just one of the many channels of…
The key role of the Chief Marketing Officer (CMO) is to look beyond mere marketing and rather focus on the wider growth of the business, the ‘IMM Journal of Strategic Marketing’ reports in its latest edition (Issue 1 2018). Writing in his regular column, US-based academic, Professor Michael Goldman…
Is it credible that there’s a form of entertainment destined to be bigger than the global movie industry – yet South African consumers and marketers remain largely unaware of it? This is a question the ‘IMM Journal of Strategic Marketing’ seeks to answer in its latest issue (Issue 1…
