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Death of all salesmen: Waiting for the final curtain to fall?

In February 1949 Arthur Millerโ€™s mostย famous and now much celebrated play, Death of a Salesman first opened at the Morosco Theatre on Broadway. The story focuses on the last 24 hours of salesman Willy Loman’s life, tackling major themes including loss ofย identity, superficial ideals and a man’s appetite for accepting…

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The scope of a Digital Marketing Career

Marketing is an integral part of any business, so it makes sense that only the best of the best would be tasked with the responsibility of creating awareness and promoting a brand. Itโ€™s a highly lucrative career, but only if you have the right skills and training. Of course, thereโ€™s…

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Finding a balance between volume, cost and quality

Finding a balance between volume, cost and qualityย  How often have you heard the Sales Manager screaming for more high quality leads, while in the background the Financial Manager is demanding cheaper leads and higher conversions? For Digital Marketers that have bravely ventured into the world of Search Engine Marketing…

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Corporate reputation management

No one cares how much you know, until they know how much you care Tracy Porter ย  For many PR people, we live with the everyday fear of an incident causing a reputation disaster. Where daily tasks grind to a halt, where the days become longer…

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The revolution has been digitised

The revolution has been digitisedย  Three dynamic personalities, each of whom have taken the concept of digital disruption and melded it according to their particular creativity and experiences, gave delegates to the IMM Graduate Schoolโ€™s last Marketing the Future event of 2018 plenty to think about. The IMM Graduate School…

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What is the IMM Job Market

This initiative aims to match current as well as past students (alumni) with employers who have vacancies in their organisations. As the IMM Graduate School mainly offers qualifications in marketing, business and supply chain, we would be looking at vacant positions, internships and graduate programmes in these disciplines only.

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Itโ€™s all about engagement

At IMM Graduate School we are on a mission to engage with our students. Whether you are an alumnus, current or prospective student, we want to ensure effective communication between us. Not only do we want to keep you in the know regarding news and events at the IMM, but…

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Ethics in Business

Ethics in Business Moral or ethical problems can and do arise in a business environment. Ethical behaviour and corporate social responsibility should be common practice in any business. Here we provide seven principles of ethics that can be applied as a starting point to ethics in business. These seven principles…

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