IMM Fridays – Sinenhlanhla Mkhize
From pollution to personalisation: Marketing Trends 2020
The start of a new calendar era, like the one we are entering now, presents any hack with a hunger for an audience with an irresistible temptation to predict what the future will bring. Herman Potgieter, Senior Lecturer, IMM Graduate School, gives his perspective on which marketing trends marketers should take note of in 2020.
Marketers everywhere live and breathe a fairly unique air; trends are their lifeblood as they try and shape these but, mostly, try and understand and predict them.
Apart from their more obvious roles, marketers are important translators and interpreters of the social and cultural evolution societies everywhere live through. The human race lives in an era of unparalleled information generation confronting the average person daily.
The Gig Economy Is the Future – Here’s how You Can Become Part of It
If the term ‘Gig Economy’ makes you scratch your head in confusion, it really shouldn’t. The slang term “gig” has been used for over 100 years to refer to once-off entertainment performances, but its meaning has taken a different direction over time.
After reading this blog post, you’ll know exactly what the gig economy is, how it works, where to find gigs, and what you’ll need to thrive in the industry.
Let’s start by discussing what the term means today. You’ve heard someone refer to a music performance as a gig, right? Well, in this case, we’re not referring to an open mic night at a local establishment. In this instance, the gig economy is a job market dominated by independent workers.
It provides job seekers with short-term, on-demand work opportunities rather than adhering to the traditional nine-to-five employment model.
2020 – It’s the Year Of The Remote Worker
We’ve always believed that robots will take over our jobs one day. That might still become a reality, but something else is happening in the meantime. Increased amounts of employees are distancing themselves from their typical 9 to 5 jobs in favour of working remotely.
There appears to be this idea that working from home is all sunshine and roses – a luxury reserved for company executives and freelancers. You wake up whenever you like, finish the household tasks, then sit down with a cup of coffee for a few hours to do some work. It’s a dream come true, right?
As convenient as it may seem, it’s not for everyone. If you’re interested in working remotely, keep reading to find out what you’ll need in terms of skills, which industries are suitable, and the benefits and pitfalls of working from home.
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