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How AI Tools are Revolutionising Marketing: The Benefits of Automation, Personalisation, and Data Analysis

11 April 2023
Categories: General, Marketing

Artificial Intelligence (AI) is changing the game for marketers in today’s fast-paced and competitive digital landscape. With the use of AI tools, marketers can streamline their marketing efforts and achieve better results through automation, personalisation, and data analysis. In this blog, we will explore the benefits of these tools in marketing and how they are revolutionising the industry. 1. Automation One of the most significant benefits is automation of repetitive tasks, such as email marketing, social media posting, and lead generation, freeing up marketers’ time to focus on more creative and strategic tasks. This not only…

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Euromonitor International: How is Covid-19 affecting the Top 10 Global Consumer Trends in 2020

25 May 2020
Categories: COVID-19 / Coronavirus / Lockdown, General

It is May 2020.  Students of the IMM Graduate School are busy writing their Final Assessments, not in a traditional examination venue, but rather on a computer, possibly at home.  Now, in the midst of the coronavirus lockdown, the world has no idea how long the coronavirus will directly and indirectly affect us.  What we do however know is that every individual, every company and every institution, has indeed been affected by the coronavirus in some way or another. In this regard, Euromonitor International, a London based independent provider of strategic marketing research, did a comprehensive study to forecast…

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Robots vs Humans: A compelling story of a powerful and impactful experience

20 April 2020
Categories: Newsletters

Ads24 won a bronze in the 2019 Assegai Integrated Marketing Awards for its Food for Thought experiential media campaign. In its third year, the 2019 event was themed Robots vs Humans. This is the case study on how the award-winning activation was conceptualised and rolled out. To cut through the plethora of activations and events aimed at media agencies and advertisers, Ads24 required a single-minded reason for its existence. It was out of this that Food for Thought was conceptualised, packaged and promoted to inspire and inform targeted individuals about cutting edge developments impacting on their careers and their…

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Business trends for 2020

27 December 2019
Categories: General

The top trends predicted for 2020 that will propel business into the future 2019 has been a tough year for businesses in general with a sluggish 3.9 % global GDP growth (IMF Data mapper) and a meagre 3.1% growth in South Africa (StatsSA). In these tough times having a competitive edge is more important than ever. Looking into the future and seeing what opportunities and threats are on the horizon does not call for a visit to your local fortune teller however, but rather business strategists use an analytical process called ‘trend watching’. Trend watching involves analysing the current…

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AI: Should we be worried?

18 July 2019
Categories: General

Technology has become an integral part of our lives and continues to develop still. Advancements in almost every field (more notably the medical and engineering industries) are largely affected and improved by ongoing technological developments. We are constantly confronted by artificial intelligence these days, whether you know it or not. For context, Techopedia defines Artificial Intelligence as “an area of computer science that emphasizes the creation of intelligent machines that work and react like humans”. A little history Although AI only emerged in our personal lives a few year ago but the concept has been around for decades.

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